Reduce attrition in suscription rates

The challenge

Reduce the percentage of potential client who do not complete the enrollment process for an online bank

Our response

The behavioural intervention deployed is threefold :

-A list of required documents is provided at the outset to help with organisation.

-Highlighting the options that are most often chosen to suggest a social norm.

-Default selection of the option that reflects the expected behaviour.

The results


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