Reinforce workplace diversity

The challenge

Encourage the recruitment of men in a human resources department.

Our response

Three nudges were formulated in reponse to the challenge faced by the HR department:

The name HR Business Partner was created to highlight the business aspect of the role.


The recruitment ads were written by men, as men are more likely to value their role than women.


The recruitment process was anonymised so that women interviewing male candidates did not start the interview with a bias.

The results

The human ressources department saw an increase of 40% in gender diversity after a year and a half. Appointments of male employees to HR Business Partner positions increased by 55%.

Discover other case studies

Improve circulation and wayfinding in a large hospital

Reduce the anxiety level of visitors to improve the use of the human and technical resources of the Clinica Las Condos. [...]

Enhance governmental communication regarding Covid safety guidelines

Encourage French people to adopt a safe behaviours in the context of an unprecedented health crisis [...]

Encourage men to become advocates of gender equality

Encourage 1 billion men to become active allies in supporting gender equality. [...]

We are proud to accompany successful public and private organizations