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16-01-2019

Creating a Nudge Building

Challenge

To propose, in process of a call for proposals, a user-centric building that helps residents to adopt sustainable habits such as water conservation and energy saving.

nudge

A range of nudges were created to create salience and prompt good habits.
Among them:

  • A shower head which changes color after 7 minutes of use. This way, users know how much time they have spent under the shower, and is then free (according to their conscience) to continue or end their shower.
  • Stickers with characters that are reassembled when the radiator thermostat is set to an environmentally-friendly temperature.

Recent Headlines from the BVA Nudge Unit

28-02-22

From BVA Nudge Unit to BVA Nudge Consulting: a small change, to reflect a big transformation on our 10th anniversary!

In 2012, leading Market Research and Insights firm BVA leveraged the power of behavioural science (still an emerging field back […]

23-02-21

The Behavioural Economics of Time

KOEN SMETS

SENIOR ADVISOR BVA NUDGE UNIT

In the final paragraph of Misbehaving, Nobel laureate Richard Thaler foretells the disappearance of behavioural economics, when “all economics will be […]

17-01-23

B.E. GOOD! Podcast |  Vanessa Bohns | Master the Art of Influence

In this episode, we had the pleasure of speaking with Vanessa Bohns, PhD, renowned social psychologist and author of the […]

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In this episode, we speak with Eric J. Johnson, the Director of the Center of Decision Sciences at Columbia University’s […]

29-07-22

B.E. GOOD! Podcast |  Bill von Hippel « From our past to The present »

In this episode, we speak with Professor Bill von Hippel from the University of Quensland about his latest book “The […]