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16-01-2019

Improving the online income declaration rate

Challenge

To encourage French people to declare their income online (rather than by mail) without using any financial incentives or obligations.

Nudge

We identified various nudges principally activating the social norm and the default choice. These levers were activated by SMS, email and in the explanatory note of the income declaration form.

Recent Headlines from the BVA Nudge Unit

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From BVA Nudge Unit to BVA Nudge Consulting: a small change, to reflect a big transformation on our 10th anniversary!

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23-02-21

The Behavioural Economics of Time

KOEN SMETS

SENIOR ADVISOR BVA NUDGE UNIT

In the final paragraph of Misbehaving, Nobel laureate Richard Thaler foretells the disappearance of behavioural economics, when “all economics will be […]

29-07-22

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