If a baseball and a bat cost $1.10 together, and the bat costs $1.00 more than the ball, how much does the ball cost?
Solution
5 cents. System 1 thinking often leads to mistakes in this type of problem.
A father and son are in a horrible car crash that kills the dad. The son is rushed to the hospital; just as he’s about to go under the knife, the surgeon says, “I can’t operate—that boy is my son!” How is that possible?
Solution
The surgeon is the boy’s mother. This puzzle illustrates the persistence of gender discrimination.
In a lake, there is a patch of lily pads. Every day, the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half of the lake?
Solution
47 days. To answer correctly, you need to ignore your system 1 and use your system 2.
Alan is smart, hard-working, impulsive, stubborn and jealous.
Ben is jealous, stubborn, impulsive, hard-working and smart.
Who should you hire?
Solution
They are the same, but a priming effect often make people prefer the first candidate.
10-10-2021
As we navigate the post-COVID healthcare landscape, Chapter 5 of our book reflects on the crisis and its many implications for Behavioral Science.
In addition to several articles, you’ll hear from our two health sector specialists and be introduced to the TRACER framework. We’ll also speak more broadly to issues of public health, including nudging physicians and applying Behavioral Science to promote smoking cessation.
Can we “nudge” away coronavirus? Image credit: Tiphaine Breton
Below is an excerpt of Beltrande Bakoula’s thoughts on the potential ways the healthcare sector could benefit from behavioral science learnings:
“In France, according to the French National Institute against cancer, 4 out of 10 cancers result from exposure to risk factors linked to our lifestyles and behaviors. So, by stopping smoking, drinking less alcohol, eating a balanced and
varied diet, and having more physical activity, we could prevent 40% of cancers that occur each year.”
“Every challenge in healthcare is somehow tied to human behavior. So I think it is important for each healthcare actors, public or private, to see through a behavioral science lens.”
To read the complete chapter, download the book Applying & Infusing Behavioral Science: Insights, Frameworks & Case Studies from the BVA Nudge Consulting.