If a baseball and a bat cost $1.10 together, and the bat costs $1.00 more than the ball, how much does the ball cost?
Solution
5 cents. System 1 thinking often leads to mistakes in this type of problem.
A father and son are in a horrible car crash that kills the dad. The son is rushed to the hospital; just as he’s about to go under the knife, the surgeon says, “I can’t operate—that boy is my son!” How is that possible?
Solution
The surgeon is the boy’s mother. This puzzle illustrates the persistence of gender discrimination.
In a lake, there is a patch of lily pads. Every day, the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half of the lake?
Solution
47 days. To answer correctly, you need to ignore your system 1 and use your system 2.
Alan is smart, hard-working, impulsive, stubborn and jealous.
Ben is jealous, stubborn, impulsive, hard-working and smart.
Who should you hire?
Solution
They are the same, but a priming effect often make people prefer the first candidate.
06-11-2019
Why is there a need to deploy behavioral science to successfully influence ingrained behaviors – like gender equality – rather than more traditional methods?
In an interview with From Day One, Jenic Mantashian, Executive Vice President of the BVA Nudge Consulting USA, talks about how ‘nudging’ can create big impact, with examples like the #HeForShe campaign BVA Nudge Consulting worked with the U.N. on.
But, what if leaders in business or government want to solve problems by encouraging change across a whole group of people?
The practical application of behavioral science is becoming a critical component in the corporate practitioner toolkit. Behavioral science and “nudges” help foster diversity and gender equality in the corporate sector. These behavioral “nudges” can optimize transformation initiatives to improve corporate culture, help achieve collective goals, and encourage desired employee behavior.
Read more on how we worked with the U.N. on Nudging a Global Movement for Gender Equality.
Are you looking to help foster diversity and gender equality in your organization? Let us help.