/

19-04-2021

Mastering the Psychological Drivers of Decision-Making

“It’s now time to engage new tools, including behavioral science, to redesign sales for our virtual context.”

In PM360 Online’s latest paper, Virtual Engagements: What Works, What Doesn’t and What’s New? Suzanne Kirkendall, MPH offers insight into how behavioral science can offer some much needed guidance in helping healthcare sales reps to master the psychological driver of decision-making – and ultimately find success in the shift to online engagements with patients.

Read the full article on PM360 Online.

This article was written by Suzanne Kirkendall, MPH, Behavioral Scientist and Nudge Consultant at the BVA Nudge Consulting USA.

Recent Headlines from the BVA Nudge Unit

17-01-23

B.E. GOOD! Podcast |  Vanessa Bohns | Master the Art of Influence

In this episode, we had the pleasure of speaking with Vanessa Bohns, PhD, renowned social psychologist and author of the […]

03-11-22

B.E. GOOD! Podcast |  Eric J. Johnson | Outsmarting the Human Brain by Design

In this episode, we speak with Eric J. Johnson, the Director of the Center of Decision Sciences at Columbia University’s […]

29-07-22

B.E. GOOD! Podcast |  Bill von Hippel « From our past to The present »

In this episode, we speak with Professor Bill von Hippel from the University of Quensland about his latest book “The […]