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Bias of the week

Projection Bias

We tend to overestimate how much our current preferences will remain the same in the future.

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Bias of the week
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Serial Position Effect

People have the tendency to remember the first and last items in a series best, and the middle items worst. [...]

Diversity & Inclusion Series, Part 2: How to Apply Behavioral Science for Diversity

In our Diversity and Inclusion Series, we embark on a journey to answer the most commonly asked questions related to the topic – everything from how behavioral science consulting works in the context of diversity, to some of our favorite nudges in action. Check out the other parts from the [...]

Nudging Gender Diversity within Teams at BNP Paribas

Retail and investment banks are confronted with the absolute need to evolve: to meet new client needs, and to face competition from new entrants [...]

Zeigarnik Effect

Conservatism Bias​

Conservatism bias describes when individuals maintain their existing beliefs or preferences, even after receiving contradictory information. [...]

Group Attribution Error

We often assume that group decisions align with the belief of its mebers, even when the contrary information is available [...]

Einstellung Effect

We tend to use known solutions to solve our problems, preventing us from exporing better alternatives. [...]

Uri Gneezy

How incentives really work – and common mistakes to avoid [...]

Get comfortable with Sustainability

This article was originally published on the World Federation of Advertisers’ website. [...]

Base Rate Fallacy

We tend to assign greater value to specific information and ignore base rate information. [...]

Nudging the use of an automatic deposit machine in a Chilean bank

This example summarizes a nudge project aiming toincentivize new behaviors among branches visitorsin a Chilean Bank. [...]

Unit Bias

One unit of something feels like an optimal amount [...]

Julia Dhar

Unleashing Change through Behavioral Science [...]

Robert Plomin

A Quest to Understand How DNA Makes Us Who We Are [...]

Take-the-best Heurisitc

When faced with complex decisions, we decide on just one feature that stands out rather than considering all factors. [...]

Cooling Off Period

Our decisions are often influenced by the heat of the moment. [...]

Single Option Aversion

We tend to be unwilling to decide on one option when it is not presented with another competing one. [...]

Geoffrey L. Cohen

Belonging: The Science of Creating Connection and Bridging Divides [...]

Dunning-Kruger Effect

The Dunning-Kruger effect reveals how individuals with limited experience tend to overestimate their skills and knowledge due to the unawareness of what they don't know. [...]

Automation Bias

When people heavily rely on automated systems, taking the path of least cognitive resistance, it can lead to a higher possibility of errors. [...]

Telescoping Effect

People tend to evaluate events based on how recntly they feel they occurred, rather than logically counting the time that has passed. [...]

Social Desirability Bias

Diversity & Inclusion Series, Part 7: Reducing the Gender Pay Gap by Reducing Ambiguity around Negotiating Salary

In the final part of our Diversity and Inclusion series, we have selected a sample of iconic and measurably impactful behavioral designs, targeting both staff members and managers, at different moments of the employee experience. [...]

Less-is-Better Effect

The less-is-bettter effect describes the consumer tendancy to choose the worst of two options when they are presented seperately. [...]

Zero-Sum Bias

Even when there are unlimited resources, people tend to perceive situations as zero-sum, where one person's win is another's loss. [...]

Nir Eyal

Transform Habits and Win Over Your Customers [...]

Invisibility Cloak Illusion

People often observe those aroud them but fail to realize that others are doing the same, and that they, therefore, are also being observed [...]

Creativity Bias

When people feel motivated to reduc uncertainty, they may xperience negative emotions associations with creativity which results in lower evaluations of a creative idea. [...]

Misinformation Bias

Our memory is malleable and can be influenced by exposure to new, misleading information. [...]

Illusory Correlation

Superstitions, folklore, and prejudice develop when individuals perceive connections that do not actually exist. [...]