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Bias of the week

Default Effect

We dont’t view the money we spend as having equal value but assign subjective criteria to categorize our spending. This often leads to irrational financial

Bias of the week

Priming Effect

We dont’t view the money we spend as having equal value but assign subjective criteria to categorize our spending. This often leads to irrational financial

Bias of the week

Scarcity effect

We dont’t view the money we spend as having equal value but assign subjective criteria to categorize our spending. This often leads to irrational financial

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Bias of the week
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Mental Accounting

We dont't view the money we spend as having equal value but assign subjective criteria to categorize our spending. This often leads to irrational financial decisions and investments. [...]

The Ostrich Effect

The avoidant behavior obseved in this bias is one symtom of loss aversion, the idea that poeple tend to be more impacted by losses than the equivalent gains. [...]

Goal Gradient Effect

This is because change invites risk and prospect of facing new situations that we are unfamiliar with. [...]

Status Quo Bias

This is because change invites risk and prospect of facing new situations that we are unfamiliar with. [...]

Todd Rogers

Misbelief: What makes Rational People Believe Irrational Things [...]

Curse of Knowledge

We tend to assume others have the same background knowledge we do -often wrongly [...]

Building Effective Demand Side Management Programs for Water and Energy Savings

A whitepaper by BVA Nudge Consulting [...]

Improving Workplace Safety with Behavioral Sciences

A whitepaper by BVA Nudge Consulting [...]

Labor Illusion

We tend to adopt behaviours, styles, and attitudes just because other people are doing so [...]

Dan Ariely

Misbelief: What makes Rational People Believe Irrational Things [...]

The Less is Better Effect

One unit of something feels like an optimal amount [...]

Halo Effect

One unit of something feels like an optimal amount [...]

Unit Bias

One unit of something feels like an optimal amount [...]

Planning Fallacy

We tend to overestimate how much our current preferences will remain the same in the future. [...]

Peak-End Rule

We tend to overestimate how much our current preferences will remain the same in the future. [...]

[Webinar] Health Communication and Health Literacy

Let's join the "Health Communication and Health Literacy" webinar hosted by BVA Nudge Consulting. Don't miss the opportunity to kickstart the year with practical health communication techniques that you can apply right away! [...]

Normalcy Bias

We tend to overestimate how much our current preferences will remain the same in the future. [...]

Hick’s Law

We tend to overestimate how much our current preferences will remain the same in the future. [...]

Focusing Illusion

We tend to overestimate how much our current preferences will remain the same in the future. [...]

Vincent Pons

Why Misinformation Infects Our Minds and How to Build Immunity [...]

Default Effect

We tend to overestimate how much our current preferences will remain the same in the future. [...]

Vanessa Patrick-Ralhan

The Power of Saying 'No" [...]

False Consensus Effect

We tend to overestimate how much our current preferences will remain the same in the future. [...]

WYSIATI

We tend to overestimate how much our current preferences will remain the same in the future. [...]

Humor Effect

We tend to overestimate how much our current preferences will remain the same in the future. [...]

Door in the Face Technique

We tend to overestimate how much our current preferences will remain the same in the future. [...]

Reactance

We tend to overestimate how much our current preferences will remain the same in the future. [...]

False Polarization Bias

We tend to overestimate how much our current preferences will remain the same in the future. [...]

Hal Hershfield

Making Decisions for a Better Tomorrow [...]

Improve Health Communication

A whitepaper by BVA Nudge Consulting [...]