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The Human Advantage Conference! 21st Sept 2023

This free online conference blends insightful talks and captivating case studies to shed light on the transformative power of Applied Behavioral Science in

White paper

Mind the Scam ! Outsmarting scammers : insights from behavioural science

A whitepaper by BVA Nudge Consulting

Bias of the week

Projection Bias

We tend to overestimate how much our current preferences will remain the same in the future.

News & Publications

Bias of the week

Serial Position Effect

People have the tendency to remember the first and last items in a series best, and the middle items worst. [...]

29/08/23

min

Blog

Diversity & Inclusion Series, Part 2: How to Apply Behavioral Science for Diversity

In our Diversity and Inclusion Series, we embark on a journey to answer the most commonly asked questions related to the topic – everything from how behavioral science consulting works in the context of diversity, to some of our favorite nudges in action. Check out the other parts from the [...]

25/08/23

min

Blog

Nudging Gender Diversity within Teams at BNP Paribas

Retail and investment banks are confronted with the absolute need to evolve: to meet new client needs, and to face competition from new entrants [...]

25/08/23

min

Bias of the week

Zeigarnik Effect

24/08/23

min

Bias of the week

Conservatism Bias

Conservatism bias describes when individuals maintain their existing beliefs or preferences, even after receiving contradictory information. [...]

24/08/23

min

Bias of the week

Group Attribution Error

We often assume that group decisions align with the belief of its mebers, even when the contrary information is available [...]

20/07/23

min

Bias of the week

Einstellung Effect

We tend to use known solutions to solve our problems, preventing us from exporing better alternatives. [...]

06/07/23

min

B.E. Good! Podcast

Uri Gneezy

How incentives really work – and common mistakes to avoid [...]

29/06/23

min

Blog

Get comfortable with Sustainability

This article was originally published on the World Federation of Advertisers’ website. [...]

24/06/23

min

Bias of the week

Base Rate Fallacy

We tend to assign greater value to specific information and ignore base rate information. [...]

15/06/23

min

White paper

Nudging the use of an automatic deposit machine in a Chilean bank

This example summarizes a nudge project aiming toincentivize new behaviors among branches visitorsin a Chilean Bank. [...]

31/05/23

min

Bias of the week

Unit Bias

One unit of something feels like an optimal amount [...]

25/05/23

min

B.E. Good! Podcast

Julia Dhar

Unleashing Change through Behavioral Science [...]

22/05/23

min

B.E. Good! Podcast

Robert Plomin

A Quest to Understand How DNA Makes Us Who We Are [...]

12/05/23

min

Bias of the week

Take-the-best Heurisitc

When faced with complex decisions, we decide on just one feature that stands out rather than considering all factors. [...]

04/05/23

min

Bias of the week

Cooling Off Period

Our decisions are often influenced by the heat of the moment. [...]

20/04/23

min

Bias of the week

Single Option Aversion

We tend to be unwilling to decide on one option when it is not presented with another competing one. [...]

06/04/23

min

B.E. Good! Podcast

Geoffrey L. Cohen

Belonging: The Science of Creating Connection and Bridging Divides [...]

03/04/23

min

Bias of the week

Dunning-Kruger Effect

The Dunning-Kruger effect reveals how individuals with limited experience tend to overestimate their skills and knowledge due to the unawareness of what they don't know. [...]

23/03/23

min

Bias of the week

Automation Bias

When people heavily rely on automated systems, taking the path of least cognitive resistance, it can lead to a higher possibility of errors. [...]

16/03/23

min

Bias of the week

Telescoping Effect

People tend to evaluate events based on how recntly they feel they occurred, rather than logically counting the time that has passed. [...]

09/03/23

min

Bias of the week

Social Desirability Bias

02/03/23

min

Blog

Diversity & Inclusion Series, Part 7: Reducing the Gender Pay Gap by Reducing Ambiguity around Negotiating Salary

In the final part of our Diversity and Inclusion series, we have selected a sample of iconic and measurably impactful behavioral designs, targeting both staff members and managers, at different moments of the employee experience. [...]

27/02/23

min

Bias of the week

Less-is-Better Effect

The less-is-bettter effect describes the consumer tendancy to choose the worst of two options when they are presented seperately. [...]

23/02/23

min

Bias of the week

Zero-Sum Bias

Even when there are unlimited resources, people tend to perceive situations as zero-sum, where one person's win is another's loss. [...]

16/02/23

min

B.E. Good! Podcast

Nir Eyal

Transform Habits and Win Over Your Customers [...]

14/02/23

min

Bias of the week

Invisibility Cloak Illusion

People often observe those aroud them but fail to realize that others are doing the same, and that they, therefore, are also being observed [...]

09/02/23

min

Bias of the week

Creativity Bias

When people feel motivated to reduc uncertainty, they may xperience negative emotions associations with creativity which results in lower evaluations of a creative idea. [...]

02/02/23

min

Bias of the week

Misinformation Bias

Our memory is malleable and can be influenced by exposure to new, misleading information. [...]

26/01/23

min

Bias of the week

Illusory Correlation

Superstitions, folklore, and prejudice develop when individuals perceive connections that do not actually exist. [...]

19/01/23

min

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