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Status Quo Bias

This is because change invites risk and prospect of facing new situations that we are unfamiliar with. [...]

Todd Rogers

Misbelief: What makes Rational People Believe Irrational Things [...]

Curse of Knowledge

We tend to assume others have the same background knowledge we do -often wrongly [...]

Labor Illusion

We tend to adopt behaviours, styles, and attitudes just because other people are doing so [...]

Dan Ariely

Misbelief: What makes Rational People Believe Irrational Things [...]

The Less is Better Effect

One unit of something feels like an optimal amount [...]

Halo Effect

One unit of something feels like an optimal amount [...]

Unit Bias

One unit of something feels like an optimal amount [...]

Planning Fallacy

We tend to overestimate how much our current preferences will remain the same in the future. [...]

Peak-End Rule

We tend to overestimate how much our current preferences will remain the same in the future. [...]

Normalcy Bias

We tend to overestimate how much our current preferences will remain the same in the future. [...]

Hick’s Law

We tend to overestimate how much our current preferences will remain the same in the future. [...]

Focusing Illusion

We tend to overestimate how much our current preferences will remain the same in the future. [...]

Vincent Pons

Why Misinformation Infects Our Minds and How to Build Immunity [...]

Default Effect

We tend to overestimate how much our current preferences will remain the same in the future. [...]

Vanessa Patrick-Ralhan

The Power of Saying 'No" [...]

False Consensus Effect

We tend to overestimate how much our current preferences will remain the same in the future. [...]

WYSIATI

We tend to overestimate how much our current preferences will remain the same in the future. [...]

Humor Effect

We tend to overestimate how much our current preferences will remain the same in the future. [...]

Door in the Face Technique

We tend to overestimate how much our current preferences will remain the same in the future. [...]

Reactance

We tend to overestimate how much our current preferences will remain the same in the future. [...]

False Polarization Bias

We tend to overestimate how much our current preferences will remain the same in the future. [...]

Hal Hershfield

Making Decisions for a Better Tomorrow [...]

Improve Health Communication

A whitepaper by BVA Nudge Consulting [...]

Sander van der Linden

Why Misinformation Infects Our Minds and How to Build Immunity [...]

The Human Advantage Conference! 21st Sept 2023

This free online conference blends insightful talks and captivating case studies to shed light on the transformative power of Applied Behavioral Science in three key domains: Humans as Citizens, as Consumers, and as Employees. [...]

Mind the Scam ! Outsmarting scammers : insights from behavioural science

A whitepaper by BVA Nudge Consulting [...]

Projection Bias

We tend to overestimate how much our current preferences will remain the same in the future. [...]

Serial Position Effect

People have the tendency to remember the first and last items in a series best, and the middle items worst. [...]

Diversity & Inclusion Series, Part 2: How to Apply Behavioral Science for Diversity

In our Diversity and Inclusion Series, we embark on a journey to answer the most commonly asked questions related to the topic – everything from how behavioral science consulting works in the context of diversity, to some of our favorite nudges in action. Check out the other parts from the [...]