People often observe those aroud them but fail to realize that others are doing the same, and that they, therefore, are also being observed [...]

When people feel motivated to reduc uncertainty, they may xperience negative emotions associations with creativity which results in lower evaluations of a creative idea. [...]

Our memory is malleable and can be influenced by exposure to new, misleading information. [...]

Superstitions, folklore, and prejudice develop when individuals perceive connections that do not actually exist. [...]

The planning fallacycan lead to poor planning for the future because it causes us to disregard practical estimated a task in favor of more optimistic and hopeful scenarios [...]

Innovation relies on our ability to make new connections, but this can prove difficult when our knowledge of how something is meant to be used gets in the way. [...]

The avoidant behavior obseved in this bias is one symtom of loss aversion, the idea that poeple tend to be more impacted by losses than the equivalent gains. [...]

Akçay, Y., Boyacı, T., & Zhang, D. (2013). Selling with money‐back guarantees: The impact on prices, quantities, and retail profitability. Production and Operations Management, 22(4), 777-791.https://doi.org/10.1111/j.1937-5956.2012.01394.x [...]

This is because change invites risk and prospect of facing new situations that we are unfamiliar with. [...]

We tend to overestimate our level of control over our impulsive behaviours. [...]

Adverse evenets have a more significant impact on our psychological state than positive ones. [...]

Defaults signals what we 'should' do and reduce the effort needed to make a decision, making them an effective tool for changing behavior. [...]

Feelings of nostalgia increase our willingness to spend money. [...]

We tend to favor brands that demotrate social responsability. [...]

We dont't view the money we spend as having equal value but assign subjective criteria to categorize our spending. This often leads to irrational financial decisions and investments. [...]

We retain information better when there are longer breaks in between presentations of the same information. [...]

We tend to forget information that can be easily found on the internet. [...]

Social norms have a huge influence on shaping our decision making, especially if the group we are compared to share our circumstances. [...]

We evaluate information differently depending on whether it comes from prominent or less well-known people. [...]

Our decision-making gets worse as we make choices and our cognitive abitilies get worn out. [...]

Our perception of a proposal or offer can be influenced by the party who makes it. [...]

We tend to be more willing to pay when there is no physical money involved in a transaction. [...]

We tend to look back at an unpredictable event and think it was easily predictable. [...]

We tend to overvalue immediate rewards and undervalue long-term behavior. [...]

We are afraid of missing ou on experiences and want to be constantly connected to what other are doing.  [...]

We tend to seek, interpret and prefer information that reinforces our beliefs. [...]

We value things that we own more highly than things that we don't [...]

We switch our preference betwen two options when a thirs is asymetrically dominant option is presented. [...]

We value things that we own more highly than things that we don't [...]