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Bias of the week

Scarcity effect

We dont’t view the money we spend as having equal value but assign subjective criteria to categorize our spending. This often leads to irrational financial

Bias of the week

Mental Accounting

We dont’t view the money we spend as having equal value but assign subjective criteria to categorize our spending. This often leads to irrational financial

Bias of the week

The Ostrich Effect

The avoidant behavior obseved in this bias is one symtom of loss aversion, the idea that poeple tend to be more impacted by losses than

News & Publications

B.E. Good! Podcast
Bias of the week
White paper

Mind the Scam ! Outsmarting scammers : insights from behavioural science

A whitepaper by BVA Nudge Consulting [...]

Projection Bias

We tend to overestimate how much our current preferences will remain the same in the future. [...]

Serial Position Effect

People have the tendency to remember the first and last items in a series best, and the middle items worst. [...]

Diversity & Inclusion Series, Part 2: How to Apply Behavioral Science for Diversity

In our Diversity and Inclusion Series, we embark on a journey to answer the most commonly asked questions related to the topic – everything from how behavioral science consulting works in the context of diversity, to some of our favorite nudges in action. Check out the other parts from the [...]

Nudging Gender Diversity within Teams at BNP Paribas

Retail and investment banks are confronted with the absolute need to evolve: to meet new client needs, and to face competition from new entrants [...]

Zeigarnik Effect

Conservatism Bias​

Conservatism bias describes when individuals maintain their existing beliefs or preferences, even after receiving contradictory information. [...]

Group Attribution Error

We often assume that group decisions align with the belief of its mebers, even when the contrary information is available [...]

Einstellung Effect

We tend to use known solutions to solve our problems, preventing us from exporing better alternatives. [...]

Uri Gneezy

How incentives really work – and common mistakes to avoid [...]

Get comfortable with Sustainability

This article was originally published on the World Federation of Advertisers’ website. [...]

Base Rate Fallacy

We tend to assign greater value to specific information and ignore base rate information. [...]

Nudging the use of an automatic deposit machine in a Chilean bank

This example summarizes a nudge project aiming toincentivize new behaviors among branches visitorsin a Chilean Bank. [...]

Julia Dhar

Unleashing Change through Behavioral Science [...]

Robert Plomin

A Quest to Understand How DNA Makes Us Who We Are [...]

Take-the-best Heurisitc

When faced with complex decisions, we decide on just one feature that stands out rather than considering all factors. [...]

Cooling Off Period

Our decisions are often influenced by the heat of the moment. [...]

Single Option Aversion

We tend to be unwilling to decide on one option when it is not presented with another competing one. [...]

Geoffrey L. Cohen

Belonging: The Science of Creating Connection and Bridging Divides [...]

Dunning-Kruger Effect

The Dunning-Kruger effect reveals how individuals with limited experience tend to overestimate their skills and knowledge due to the unawareness of what they don't know. [...]

Automation Bias

When people heavily rely on automated systems, taking the path of least cognitive resistance, it can lead to a higher possibility of errors. [...]

Telescoping Effect

People tend to evaluate events based on how recntly they feel they occurred, rather than logically counting the time that has passed. [...]

Social Desirability Bias

Diversity & Inclusion Series, Part 7: Reducing the Gender Pay Gap by Reducing Ambiguity around Negotiating Salary

In the final part of our Diversity and Inclusion series, we have selected a sample of iconic and measurably impactful behavioral designs, targeting both staff members and managers, at different moments of the employee experience. [...]

Zero-Sum Bias

Even when there are unlimited resources, people tend to perceive situations as zero-sum, where one person's win is another's loss. [...]

Nir Eyal

Transform Habits and Win Over Your Customers [...]

Invisibility Cloak Illusion

People often observe those aroud them but fail to realize that others are doing the same, and that they, therefore, are also being observed [...]

Creativity Bias

When people feel motivated to reduc uncertainty, they may xperience negative emotions associations with creativity which results in lower evaluations of a creative idea. [...]

Misinformation Bias

Our memory is malleable and can be influenced by exposure to new, misleading information. [...]

Illusory Correlation

Superstitions, folklore, and prejudice develop when individuals perceive connections that do not actually exist. [...]