Focus on!

Bias of the week

Cryptomnesia

We sometimes suggest others’ ideas as our own, genuinely forgetting that they are not original

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Bias of the week
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Endowment Effect

The paradox of choice highlights the balance between providing enough options to satisfy individual preferences and avoiding overwhelming consumers with too many possibilities. [...]
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Chiara Varazzani

Shaping Global Policy: Chiara Varazzani's Behavioral Science Journey [...]
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Noble Edge Effect

The paradox of choice highlights the balance between providing enough options to satisfy individual preferences and avoiding overwhelming consumers with too many possibilities. [...]
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Paradox of Choice

The paradox of choice highlights the balance between providing enough options to satisfy individual preferences and avoiding overwhelming consumers with too many possibilities. [...]
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Commitment Bias

Social norms have a huge influence on shaping our decision making, especially if the group we are compared to share our circumstances. [...]
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Nuala Walsh

Tune In: How to Make Smarter Decisions in a Noisy World [...]
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Cass Sunstein

Look again: The Power of Noticing What Was Always There [...]
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Social Norms

Social norms have a huge influence on shaping our decision making, especially if the group we are compared to share our circumstances. [...]
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Availability Heuristic

We dont't view the money we spend as having equal value but assign subjective criteria to categorize our spending. This often leads to irrational financial decisions and investments. [...]
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Default Effect

We dont't view the money we spend as having equal value but assign subjective criteria to categorize our spending. This often leads to irrational financial decisions and investments. [...]
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Scarcity effect

We dont't view the money we spend as having equal value but assign subjective criteria to categorize our spending. This often leads to irrational financial decisions and investments. [...]
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Mental Accounting

We dont't view the money we spend as having equal value but assign subjective criteria to categorize our spending. This often leads to irrational financial decisions and investments. [...]
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The Ostrich Effect

The avoidant behavior obseved in this bias is one symtom of loss aversion, the idea that poeple tend to be more impacted by losses than the equivalent gains. [...]
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Goal Gradient Effect

This is because change invites risk and prospect of facing new situations that we are unfamiliar with. [...]
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Status Quo Bias

This is because change invites risk and prospect of facing new situations that we are unfamiliar with. [...]
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Todd Rogers

Writing for Busy Readers [...]
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Curse of Knowledge

We tend to assume others have the same background knowledge we do -often wrongly [...]
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Building Effective Demand Side Management Programs for Water and Energy Savings

A whitepaper by BVA Nudge Consulting [...]
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Improving Workplace Safety with Behavioral Sciences

A whitepaper by BVA Nudge Consulting [...]
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Labor Illusion

We tend to adopt behaviours, styles, and attitudes just because other people are doing so [...]
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Dan Ariely

Misbelief: What makes Rational People Believe Irrational Things [...]
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Less is Better Effect

One unit of something feels like an optimal amount [...]
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Halo Effect

One unit of something feels like an optimal amount [...]
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Unit Bias

One unit of something feels like an optimal amount [...]
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Planning Fallacy

We tend to overestimate how much our current preferences will remain the same in the future. [...]
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Peak-End Rule

We tend to overestimate how much our current preferences will remain the same in the future. [...]
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[Webinar] Health Communication and Health Literacy

Let's join the "Health Communication and Health Literacy" webinar hosted by BVA Nudge Consulting. Don't miss the opportunity to kickstart the year with practical health communication techniques that you can apply right away! [...]
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Normalcy Bias

We tend to overestimate how much our current preferences will remain the same in the future. [...]
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Hick’s Law

We tend to overestimate how much our current preferences will remain the same in the future. [...]
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Focusing Illusion

We tend to overestimate how much our current preferences will remain the same in the future. [...]
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