Focus on!

Bias of the week

Cryptomnesia

We sometimes suggest others’ ideas as our own, genuinely forgetting that they are not original

News & Publications

B.E. Good! Podcast
Bias of the week
Blog
Event
White paper

Vincent Pons

Unpacking Voter Behavior [...]
Cliquez ici

Default Effect

We tend to overestimate how much our current preferences will remain the same in the future. [...]
Cliquez ici

Vanessa Patrick-Ralhan

The Power of Saying 'No" [...]
Cliquez ici

False Consensus Effect

We tend to overestimate how much our current preferences will remain the same in the future. [...]
Cliquez ici

WYSIATI

We tend to overestimate how much our current preferences will remain the same in the future. [...]
Cliquez ici

Humor Effect

We tend to overestimate how much our current preferences will remain the same in the future. [...]
Cliquez ici

Door in the Face Technique

We tend to overestimate how much our current preferences will remain the same in the future. [...]
Cliquez ici

Reactance

We tend to overestimate how much our current preferences will remain the same in the future. [...]
Cliquez ici

False Polarization Bias

We tend to overestimate how much our current preferences will remain the same in the future. [...]
Cliquez ici

Hal Hershfield

Making Decisions for a Better Tomorrow [...]
Cliquez ici

Improve Health Communication

A whitepaper by BVA Nudge Consulting [...]
Cliquez ici

Sander van der Linden

Why Misinformation Infects Our Minds and How to Build Immunity [...]
Cliquez ici

The Human Advantage Conference! 21st Sept 2023

This free online conference blends insightful talks and captivating case studies to shed light on the transformative power of Applied Behavioral Science in three key domains: Humans as Citizens, as Consumers, and as Employees. [...]
Cliquez ici

Mind the Scam ! Outsmarting scammers : insights from behavioural science

A whitepaper by BVA Nudge Consulting [...]
Cliquez ici

Projection Bias

We tend to overestimate how much our current preferences will remain the same in the future. [...]
Cliquez ici

Serial Position Effect

People have the tendency to remember the first and last items in a series best, and the middle items worst. [...]
Cliquez ici

Diversity & Inclusion Series, Part 2: How to Apply Behavioral Science for Diversity

In our Diversity and Inclusion Series, we embark on a journey to answer the most commonly asked questions related to the topic – everything from how behavioral science consulting works in the context of diversity, to some of our favorite nudges in action. Check out the other parts from the [...]
Cliquez ici

Nudging Gender Diversity within Teams at BNP Paribas

Retail and investment banks are confronted with the absolute need to evolve: to meet new client needs, and to face competition from new entrants [...]
Cliquez ici

Zeigarnik Effect

Cliquez ici

Conservatism Bias​

Conservatism bias describes when individuals maintain their existing beliefs or preferences, even after receiving contradictory information. [...]
Cliquez ici

Group Attribution Error

We often assume that group decisions align with the belief of its mebers, even when the contrary information is available [...]
Cliquez ici

Einstellung Effect

We tend to use known solutions to solve our problems, preventing us from exporing better alternatives. [...]
Cliquez ici

Uri Gneezy

How incentives really work – and common mistakes to avoid [...]
Cliquez ici

Get comfortable with Sustainability

This article was originally published on the World Federation of Advertisers’ website. [...]
Cliquez ici

Base Rate Fallacy

We tend to assign greater value to specific information and ignore base rate information. [...]
Cliquez ici

Nudging the use of an automatic deposit machine in a Chilean bank

This example summarizes a nudge project aiming toincentivize new behaviors among branches visitorsin a Chilean Bank. [...]
Cliquez ici

Julia Dhar

Unleashing Change through Behavioral Science [...]
Cliquez ici

Robert Plomin

A Quest to Understand How DNA Makes Us Who We Are [...]
Cliquez ici

Take-the-best Heurisitc

When faced with complex decisions, we decide on just one feature that stands out rather than considering all factors. [...]
Cliquez ici

Cooling Off Period

Our decisions are often influenced by the heat of the moment. [...]
Cliquez ici