Focus on!

Bias of the week

Priming Effect

We dont’t view the money we spend as having equal value but assign subjective criteria to categorize our spending. This often leads to irrational financial

Bias of the week

Scarcity effect

We dont’t view the money we spend as having equal value but assign subjective criteria to categorize our spending. This often leads to irrational financial

Bias of the week

Mental Accounting

We dont’t view the money we spend as having equal value but assign subjective criteria to categorize our spending. This often leads to irrational financial

News & Publications

B.E. Good! Podcast
Bias of the week
Blog
Event
White paper

Illusory Correlation

Superstitions, folklore, and prejudice develop when individuals perceive connections that do not actually exist. [...]

Vanessa Bohns

Master the Art of Influence [...]

Functional Fixedness

Innovation relies on our ability to make new connections, but this can prove difficult when our knowledge of how something is meant to be used gets in the way. [...]

Zero Risk Bias

Akçay, Y., Boyacı, T., & Zhang, D. (2013). Selling with money‐back guarantees: The impact on prices, quantities, and retail profitability. Production and Operations Management, 22(4), 777-791.https://doi.org/10.1111/j.1937-5956.2012.01394.x [...]

Restraint Bias

We tend to overestimate our level of control over our impulsive behaviours. [...]

Negavity Bias

Adverse evenets have a more significant impact on our psychological state than positive ones. [...]

Defaults

Defaults signals what we 'should' do and reduce the effort needed to make a decision, making them an effective tool for changing behavior. [...]

Nostalgia effect

Feelings of nostalgia increase our willingness to spend money. [...]

Noble Edge Effect

We tend to favor brands that demotrate social responsability. [...]

Lag Effect

We retain information better when there are longer breaks in between presentations of the same information. [...]

Google Effect

We tend to forget information that can be easily found on the internet. [...]

Social Norms

Social norms have a huge influence on shaping our decision making, especially if the group we are compared to share our circumstances. [...]

Status Bias

We evaluate information differently depending on whether it comes from prominent or less well-known people. [...]

Decision Fatigue

Our decision-making gets worse as we make choices and our cognitive abitilies get worn out. [...]

Reactive devaluation

Our perception of a proposal or offer can be influenced by the party who makes it. [...]

Cashless Effect

We tend to be more willing to pay when there is no physical money involved in a transaction. [...]

Hindsight Bias

We tend to look back at an unpredictable event and think it was easily predictable. [...]

Present Bias

We tend to overvalue immediate rewards and undervalue long-term behavior. [...]

Fear of missing out

We are afraid of missing ou on experiences and want to be constantly connected to what other are doing.  [...]

Confirmation Bias

We tend to seek, interpret and prefer information that reinforces our beliefs. [...]

Identifiable Victim Bias

We value things that we own more highly than things that we don't [...]

Decoy Effect

We switch our preference betwen two options when a thirs is asymetrically dominant option is presented. [...]

Picture Superiority Effect

We value things that we own more highly than things that we don't [...]

Cheerleader Effect

We tend to think individuals are more attractive when they are in a group. [...]

Affect Heuristic

Our decision are often affected by the emotions we feel in the moment when making decisions.  [...]

Bill Von Hippel

The Social Leap – The new Evolutionary Science of Who We Are, Where We Come From and What Makes Us Happy [...]

Commitment Bias

When we commit to something, we often stick with it even if it becomes increasingly apparent we should not.  [...]

Just-World Hypothesis

We assume people 'get what they deserve' and believe better or worse things about people based on their circumstances. [...]

Priming

Exposure to one stimulus can influence our response to a subsequent stimulus, even when they are not related. [...]

Marketing and Sustainability: Can the Cat Help the Hummingbird?

This article offers a sequel to the famous Hummingbirds tale, adding a controversial character, the cat, who may in the end help fight the calamities of climate change [...]