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Bias of the week

Normalcy Bias

We tend to overestimate how much our current preferences will remain the same in the future.

B.E. Good! Podcast

Vincent Pons

Why Misinformation Infects Our Minds and How to Build Immunity

News & Publications

B.E. Good! Podcast
Bias of the week
White paper

Availability Bias

We perceive things as more frequent just because we can redily recall examples [...]

False Consensus Effect

We assume that what we believe and feel are the same as what everyone else believes and feels [...]

Curse of Knowledge

We tend to assume others have the same background knowledge we do -often wrongly [...]


Whne someone does something kind for us we often feel we need to do something kind in return [...]

Ayelet Fishbach

Get It Done [...]

Blind Spot Bias

We can identify biases in others, but often cannot recognise them in ourslves [...]

Gambler’s Fallacy

We believe that things occuring more than normal means they will occur less in future (& vice versa) [...]


As a group, we sometimes collectively agree on thngs we don't truely believe just to avoid conflict. [...]

Bandwagon Effect

We tend to adopt behaviours, styles, and attitudes just because other people are doing so [...]

Ikea Effect

We place a much higher value on things we have built or created ourselves [...]

Choice-Supportive Bias

We tend to overemphasise the positive attributes or benefits of choices we've previously made [...]

Diversity & Inclusion Series, Part 8: Reducing the Gender Gap in Economics Majors with Nudge

In the final part of our Diversity and Inclusion series, we have selected a sample of iconic and measurably impactful behavioral designs, targeting both staff members and managers, at different moments of the employee experience. [...]

From BVA Nudge Unit to BVA Nudge Consulting: a small change, to reflect a big transformation on our 10th anniversary!

In 2012, leading Market Research and Insights firm BVA leveraged the power of behavioural science (still an emerging field back then) to sell their first Nudge Pilot Project to a client in France. [...]

Mere-Exposure Effect

We tend to have a preference for things just because we are familiar with them [...]

Dominic Packer

How to Harness the Power of Us [...]


We sometimes suggest others' ideas as our own, genuinely forgetting that they are not original [...]

Goal Gradient Effect

We tend to contribute more or work harder the closer we are to the goal [...]

Pratfall Effect

We find it endearing when people who we admire make mistakes [...]

Optimism Bias

We often believe we are less likely to experience a negative outcome than other people. [...]

Loss Aversion

We are often more motivated by loss than by gain [...]

Liam Delaney

Behavioural Science – Evidence, Ethics & Practice [...]

Napisan: Fostering Hygenic Behaviors at School

During the lockdown in March 2020, we had the opportunity to collaborate with our sister company BVA Doxa, along with clients Reckitt Benckiser and Napisan on the success of the Hygiene Together initiative ( Napisan wanted to distribute its sanitizing products for hands and surfaces to help the reopening of [...]

Piyush Tantia

Scaling the Social Impact of Behavioral Science [...]

Peak-End Rule

Underwhelming ending can detract from positive peak experiences [...]

Bonus Chapter: Some Ideas & Advice from our Friends

We progress to our seventh and final chapter, where we hear from the many guests of our B.E. GOOD! Podcast, who have taken the time to share their wisdom, thoughts and advice on the Behavioral Science topics, issues and challenges which they’ve found most interesting. [...]

In-Group Bias

We are more positive toward people who are part of our 'in-group' [...]

Endowment effect

We value things that we own more highly than things that we don't [...]

Chapter 6: Nudging for Positive Social Impact

At BVA Nudge Consulting, we believe that Behavioral Science can play a significant role in promoting positive social behaviors and “nudging” communities in safer, healthier and more sustainable directions. [...]

Osterich Effect

We avoid information we know will be negative [...]

The Behavioural Science Behind Gift-Giving

We’re often reminded that festive holidays are about more than just gifts – but we don’t always appreciate just how powerful gift-giving and receiving can be. We’ve explored just a few of the biases involved in gifting, including how they can strengthen relationships and what kind of gifts we tend to [...]