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Bias of the week

Priming Effect

We dont’t view the money we spend as having equal value but assign subjective criteria to categorize our spending. This often leads to irrational financial

Bias of the week

Scarcity effect

We dont’t view the money we spend as having equal value but assign subjective criteria to categorize our spending. This often leads to irrational financial

Bias of the week

Mental Accounting

We dont’t view the money we spend as having equal value but assign subjective criteria to categorize our spending. This often leads to irrational financial

News & Publications

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Bias of the week
Blog
Event
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Third Person Effect

We believe mass media has a much stronger impact on others than it does on us. [...]

Pareidolia

We automatically see patterns and faces, even when there are none. [...]

Sunk Cost Fallacy

We prioritise the actions we've put or time into, regardless of whether the costs outweigh the benefits. [...]

Tachypsychia

Certain states, such as physical exertion or trauma can make time seem to speed up or slow down [...]

Framing

The same information presented in a different way can change behaviour [...]

Authority Bias

Authority figures can give greater credibility to your product or service. [...]

John A. List

The Voltage Effect – Evaluating Interventions & Scaling for Real Change [...]

Barnum Effect

We often believe vague statements about personnalities are highly specific to just ourselves [...]

Availability Bias

We perceive things as more frequent just because we can redily recall examples [...]

Reciprocity

Whne someone does something kind for us we often feel we need to do something kind in return [...]

Ayelet Fishbach

Get It Done [...]

Blind Spot Bias

We can identify biases in others, but often cannot recognise them in ourslves [...]

Gambler’s Fallacy

We believe that things occuring more than normal means they will occur less in future (& vice versa) [...]

Groupthink

As a group, we sometimes collectively agree on thngs we don't truely believe just to avoid conflict. [...]

Bandwagon Effect

We tend to adopt behaviours, styles, and attitudes just because other people are doing so [...]

Ikea Effect

We place a much higher value on things we have built or created ourselves [...]

Choice-Supportive Bias

We tend to overemphasise the positive attributes or benefits of choices we've previously made [...]

Diversity & Inclusion Series, Part 8: Reducing the Gender Gap in Economics Majors with Nudge

In the final part of our Diversity and Inclusion series, we have selected a sample of iconic and measurably impactful behavioral designs, targeting both staff members and managers, at different moments of the employee experience. [...]

From BVA Nudge Unit to BVA Nudge Consulting: a small change, to reflect a big transformation on our 10th anniversary!

In 2012, leading Market Research and Insights firm BVA leveraged the power of behavioural science (still an emerging field back then) to sell their first Nudge Pilot Project to a client in France. [...]

Mere-Exposure Effect

We tend to have a preference for things just because we are familiar with them [...]

Dominic Packer

How to Harness the Power of Us [...]

Cryptomnesia

We sometimes suggest others' ideas as our own, genuinely forgetting that they are not original [...]

Goal Gradient Effect

We tend to contribute more or work harder the closer we are to the goal [...]

Pratfall Effect

We find it endearing when people who we admire make mistakes [...]

Optimism Bias

We often believe we are less likely to experience a negative outcome than other people. [...]

Loss Aversion

We are often more motivated by loss than by gain [...]

Liam Delaney

Behavioural Science – Evidence, Ethics & Practice [...]

Napisan: Fostering Hygenic Behaviors at School

During the lockdown in March 2020, we had the opportunity to collaborate with our sister company BVA Doxa, along with clients Reckitt Benckiser and Napisan on the success of the Hygiene Together initiative (https://www.igieneinsieme.it/). Napisan wanted to distribute its sanitizing products for hands and surfaces to help the reopening of [...]

Piyush Tantia

Scaling the Social Impact of Behavioral Science [...]

Bonus Chapter: Some Ideas & Advice from our Friends

We progress to our seventh and final chapter, where we hear from the many guests of our B.E. GOOD! Podcast, who have taken the time to share their wisdom, thoughts and advice on the Behavioral Science topics, issues and challenges which they’ve found most interesting. [...]