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Bias of the week

Scarcity effect

We dont’t view the money we spend as having equal value but assign subjective criteria to categorize our spending. This often leads to irrational financial

Bias of the week

Mental Accounting

We dont’t view the money we spend as having equal value but assign subjective criteria to categorize our spending. This often leads to irrational financial

Bias of the week

The Ostrich Effect

The avoidant behavior obseved in this bias is one symtom of loss aversion, the idea that poeple tend to be more impacted by losses than

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To be more customer-centric, fight against the pull of “Company Gravity”

Customer centricity has become the (new) alpha and omega of business transformations. However, despite their claimed determination, corporate initiatives often struggle to bring about real cultural changes. Though companies are constantly testing new solutions to get closer to their customers (Design Thinking, Agile methods…), they often forget to address the [...]

Follow the breadcrumbs: Leveraging Behavioural Science to create unique CX in e-commerce

This article was written by Richard Bordenave, CEO of BVA Nudge Consulting Singapore and Divya Radhakrishnan, an Applied Behavioural Scientist who works at the intersection of design, user research and behavioural science to build products that leverage behavioural biases, encourage behaviour change and deliver measurable impact. [...]

Humans versus Robots: Applying Behavioral Science to Deliver Better CX

Using Behavioral Science to Improve CX in Financial Services In 2017/8 I worked on a project with partners at OEE Consulting (now GoBeyond Partners), a leading services and operations management consultancy. The client was an outsourcer that ran a call center for one of the UK’s largest savings banks (having over [...]

When life gives you lemons: How Behavioral Science is helping businesses make lemonade

Too often, businesses accept recurring obstacles as stubborn realities of their industry. They falsely consider common industrial challenges to be insurmountable, which demotivates their inclination to search for solutions. This is the equivalent of a sprinter turning around when faced with a hurdle, thinking ‘all I can do is run [...]

Behavior Rules: Sometimes nudging is not enough

To say that the COVID-19 pandemic has led to significant changes in our behavior is an understatement. Over barely two weeks, our professional and social lives have been turned upside down and inside out. The new rules about what we can, and cannot do, what we must and must not [...]

14 Tips to Stay Positive and in Good Shape During Coronavirus Lockdown

14 Nudge Pieces of Advice for Working from Home Efficiently

Can we ‘nudge’ away Coronavirus?

UK vs The World Things are moving fast, but it is becoming abundantly clear that the situation we are now facing as a society with coronavirus/COVID-19 is requiring changes in collective behaviour – across the world – that are unprecedented in peacetime. The measures that governments are taking – closing bars, [...]

12 Nudge Tips to Encourage the Adoption of Barrier Gestures to Protect Against Coronavirus

10 Nudge tips to encourage some physical activity at home

Why Your Business Needs Behavioral Science to Succeed

If you are in business, you are in the business of behavior. [...]

Diversity & Inclusion Series, Part 6: Promoting Diversity in International Mobility by Reframing a Question

In our final part of our Diversity and Inclusion series, we have selected a sample of iconic and measurably impactful behavioral designs, targeting both staff members and managers, at different moments of the employee experience. Note that the BVA Nudge Consulting’s behavioral design interventions will generally involve a combination of nudges, so [...]

Diversity & Inclusion Series, Part 6: Promoting Diversity in International Mobility by Reframing a Question

In our final part of our Diversity and Inclusion series, we have selected a sample of iconic and measurably impactful behavioral designs, targeting both staff members and managers, at different moments of the employee experience. [...]

Diversity & Inclusion Series, Part 5: Reducing the Impact of Stereotypes During Performance Reviews

In our final part of our Diversity and Inclusion series, we have selected a sample of iconic and measurably impactful behavioral designs, targeting both staff members and managers, at different moments of the employee experience. [...]

Mind Your Language #WOMEN4STEM: Diversity & Inclusion Series, Part 4

In our Diversity and Inclusion Series, we embark on a journey to answer the most commonly asked questions related to the topic – everything from how behavioral science consulting works in the context of diversity, to some of our favorite nudges in action . [...]

Diversity & Inclusion Series, Part 3: Behavioral Science Outputs for Diversity

In our Diversity and Inclusion Series, we embark on a journey to answer the most commonly asked questions related to the topic – everything from how behavioral science consulting works in the context of diversity, to some of our favorite nudges in action. Check out the other parts from the [...]

Diversity & Inclusion Series, Part 1: Why Behavioral Science for Diversity?

With great privilege, the BVA Nudge Consulting partners with global companies in the area of diversity and inclusion. What makes our consulting practice unique is our approach, as it is rooted in the emerging field of applied behavioral science. [...]

Bet on Behaviors: How lessons from your love life can help build brand trust

Recent years have seen brand trust fall to catastrophic lows. Stemming from the era of fake news and a slew of major brand scandals, well over half of the participants in a recent study think that companies don’t operate with their customers’ best interests in mind. [...]

The Behavioral Science View of the Pharma Market Research Conference (PMRC)

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Nudging for Good Awards 2019: brands nudging for consumers, the community & the planet

Recycling, nutrition and gender equality are the main topics rewarded at the 2019 edition of the Nudging for Good Awards, organized by the AIM-European Brands Association (which gathers more than 1,800 brands). [...]

Why don’t we just all go green?

If you have not yet heard how our collective behaviour is stuffing our rivers and oceans with plastics, and pumping carbon into the atmosphere and therefore fuelling climate change, welcome back to Earth. It won’t be long before you do. [...]

Persuasion is Not Enough

Approaching Communication from a Behavioral Science Lens As marketers and insights professionals, we are firmly grounded in the art of persuasion. We’ve been trained to think in terms of creative approaches and convincing arguments. [...]

Embracing Behavioral Science: A New Year’s Resolution for Businesses

As January arrives, we often find ourselves focused on annual resolutions. And quite often, many of our self-improvement goals (living healthier, saving more, reducing impact, etc.) sound familiar, as we’ve made them before and failed to follow-through.   [...]

What’s the Rush? How Retailers Can Use Behavioral Science to Nudge Against Rush Shipping

We are heading into the time of year in which getting gifts for loved ones or friends has a cold hard deadline: you got to have it by the holiday you celebrate, whichever that might be. With “rush shipping”, though, it has become increasingly easier to procrastinate on our shopping [...]

Nudge Comic #11: How We Make Decisions – System 1 And System 2

Behavioral Smart Cities: A Behavioral Approach to Improving Urban Efficiency and Quality of Life

In this article we discuss how cities can enhance their smart city systems by incorporating a behavioral approach – a design layer that leverages their hardware, infrastructure and data to promote behaviors that are in alignment with civic goals. Without these behavioral enhancements, smart city systems are unlikely to solve [...]

The ease of paying

If there is one thing that unites people, it might be that we don’t like paying. I don’t just mean the fact that paying generally means that we end up with less money (which is why we are so attracted by things that are, or appear to be, free – but [...]

Nudge Comic #10: The Anchoring Effect And Campbell Soup

Southeastern Rail: Nudging to reduce passenger-caused delays

People are creatures of habit, and nowhere is this more evident than on our daily commute to work. [...]

No, Nudge Is Not Re-Marketed Psychology

No, nudge is not re-marketed psychology. It is a real, genuine revolution in the way that economic agents are encouraged to act towards a desired objective. [...]