Focus on!

Bias of the week

Normalcy Bias

We tend to overestimate how much our current preferences will remain the same in the future.

B.E. Good! Podcast

Vincent Pons

Why Misinformation Infects Our Minds and How to Build Immunity

News & Publications

B.E. Good! Podcast
Bias of the week
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halo-effect

Halo Effect

One unit of something feels like an optimal amount [...]

Unit Bias

One unit of something feels like an optimal amount [...]

Planning Fallacy

We tend to overestimate how much our current preferences will remain the same in the future. [...]

Peak-End Rule

We tend to overestimate how much our current preferences will remain the same in the future. [...]

Hick’s Law

We tend to overestimate how much our current preferences will remain the same in the future. [...]

Focusing Illusion

We tend to overestimate how much our current preferences will remain the same in the future. [...]

Default Effect

We tend to overestimate how much our current preferences will remain the same in the future. [...]

Vanessa Patrick-Ralhan

The Power of Saying 'No" [...]

False Consensus Effect

We tend to overestimate how much our current preferences will remain the same in the future. [...]

WYSIATI

We tend to overestimate how much our current preferences will remain the same in the future. [...]

Humor Effect

We tend to overestimate how much our current preferences will remain the same in the future. [...]

Door in the Face Technique

We tend to overestimate how much our current preferences will remain the same in the future. [...]

Reactance

We tend to overestimate how much our current preferences will remain the same in the future. [...]

False Polarization Bias

We tend to overestimate how much our current preferences will remain the same in the future. [...]

Hal Hershfield

Making Decisions for a Better Tomorrow [...]

Improve Health Communication

A whitepaper by BVA Nudge Consulting [...]

Sander van der Linden

Why Misinformation Infects Our Minds and How to Build Immunity [...]

The Human Advantage Conference! 21st Sept 2023

This free online conference blends insightful talks and captivating case studies to shed light on the transformative power of Applied Behavioral Science in three key domains: Humans as Citizens, as Consumers, and as Employees. [...]

Mind the Scam ! Outsmarting scammers : insights from behavioural science

A whitepaper by BVA Nudge Consulting [...]

Projection Bias

We tend to overestimate how much our current preferences will remain the same in the future. [...]

Serial Position Effect

People have the tendency to remember the first and last items in a series best, and the middle items worst. [...]

Diversity & Inclusion Series, Part 2: How to Apply Behavioral Science for Diversity

In our Diversity and Inclusion Series, we embark on a journey to answer the most commonly asked questions related to the topic – everything from how behavioral science consulting works in the context of diversity, to some of our favorite nudges in action. Check out the other parts from the [...]

Nudging Gender Diversity within Teams at BNP Paribas

Retail and investment banks are confronted with the absolute need to evolve: to meet new client needs, and to face competition from new entrants [...]

Zeigarnik Effect

Conservatism Bias​

Conservatism bias describes when individuals maintain their existing beliefs or preferences, even after receiving contradictory information. [...]

Group Attribution Error

We often assume that group decisions align with the belief of its mebers, even when the contrary information is available [...]

Einstellung Effect

We tend to use known solutions to solve our problems, preventing us from exporing better alternatives. [...]

Uri Gneezy

How incentives really work – and common mistakes to avoid [...]

Get comfortable with Sustainability

This article was originally published on the World Federation of Advertisers’ website. [...]

Base Rate Fallacy

We tend to assign greater value to specific information and ignore base rate information. [...]