If a baseball and a bat cost $1.10 together, and the bat costs $1.00 more than the ball, how much does the ball cost?
Solution
5 cents. System 1 thinking often leads to mistakes in this type of problem.
A father and son are in a horrible car crash that kills the dad. The son is rushed to the hospital; just as he’s about to go under the knife, the surgeon says, “I can’t operate—that boy is my son!” How is that possible?
Solution
The surgeon is the boy’s mother. This puzzle illustrates the persistence of gender discrimination.
In a lake, there is a patch of lily pads. Every day, the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half of the lake?
Solution
47 days. To answer correctly, you need to ignore your system 1 and use your system 2.
Alan is smart, hard-working, impulsive, stubborn and jealous.
Ben is jealous, stubborn, impulsive, hard-working and smart.
Who should you hire?
Solution
They are the same, but a priming effect often make people prefer the first candidate.
25-03-2019
ESA Retail and PRS IN VIVO are partnering to introduce their sister company, the BVA Nudge Consulting (UK).
The BVA Nudge Consulting is a global consultancy and pioneer in applying behavioural science to drive successful and lasting changes in shopping habits.
For over five years, they have partnered with global marketers such as Unilever, ASDA, Kellogg’s, Orange, Heineken, Mars, Danone, Colgate Palmolive, Johnson & Johnson and Coca Cola, among many others.
Join us for a morning of Case Studies to discover a powerful new way to influence shoppers and ‘nudge’ business growth.
April the 3rd, 10am-12:30pm (GMT)
Garry Weston Library
Southwark Cathedral
SE1 9DA London
Free to attend, (mandatory registration here)