If a baseball and a bat cost $1.10 together, and the bat costs $1.00 more than the ball, how much does the ball cost?
Solution
5 cents. System 1 thinking often leads to mistakes in this type of problem.
A father and son are in a horrible car crash that kills the dad. The son is rushed to the hospital; just as he’s about to go under the knife, the surgeon says, “I can’t operate—that boy is my son!” How is that possible?
Solution
The surgeon is the boy’s mother. This puzzle illustrates the persistence of gender discrimination.
In a lake, there is a patch of lily pads. Every day, the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half of the lake?
Solution
47 days. To answer correctly, you need to ignore your system 1 and use your system 2.
Alan is smart, hard-working, impulsive, stubborn and jealous.
Ben is jealous, stubborn, impulsive, hard-working and smart.
Who should you hire?
Solution
They are the same, but a priming effect often make people prefer the first candidate.
22-03-2019
Join us on March the 28th for a morning of discoveries about the power of Nudge. Combining theory and case studies, this might help you to address your marketing and commercial challenges!
The BVA Nudge Consulting is a global consultancy and pioneer in applying behavioural science to drive successful and lasting changes in shopping habits.
For over five years, they have partnered with global marketers such as Unilever, ASDA, Kellogg’s, Orange, Heineken, Mars, Danone, Colgate Palmolive, Johnson & Johnson and Coca Cola, among many others.
How to Nudge towards a memorable customer experience?
Find it on our first thematic breakfast, on March the 28th!
March the 28th, 8:30am (Paris time)
L’Atelier One Point
29, rue des Sablons
75016 Paris
Registration is mandatory