If a baseball and a bat cost $1.10 together, and the bat costs $1.00 more than the ball, how much does the ball cost?
Solution
5 cents. System 1 thinking often leads to mistakes in this type of problem.
A father and son are in a horrible car crash that kills the dad. The son is rushed to the hospital; just as he’s about to go under the knife, the surgeon says, “I can’t operate—that boy is my son!” How is that possible?
Solution
The surgeon is the boy’s mother. This puzzle illustrates the persistence of gender discrimination.
In a lake, there is a patch of lily pads. Every day, the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half of the lake?
Solution
47 days. To answer correctly, you need to ignore your system 1 and use your system 2.
Alan is smart, hard-working, impulsive, stubborn and jealous.
Ben is jealous, stubborn, impulsive, hard-working and smart.
Who should you hire?
Solution
They are the same, but a priming effect often make people prefer the first candidate.
04-10-2021
This guide was developed by BVA Nudge Consulting UK Junior Consultant Ileana Boyes (She/Her) and Marketing Manager Michelle Novellie (She/Her) in collaboration with Chief Growth Officer Ted Utoft (He/Him) and Global Marketing Coordinator Naledi Mphathi (She/Her).
Black History Month pays tribute to the often under-valued contributions and achievements of Black communities throughout history, as well as the vast richness of diversity that these communities bring to society today.
This October, we are excited to see our clients at Channel 4’s Black to Front initiative showcasing the voices, cultures and lived experiences of the Black community in the UK. See our infographic below to discover the science behind inclusive media representation and how it shapes audience perceptions, attitudes and behaviours.
Redressing the balance of racial representation in the media reinforces the commitment to addressing the racial inequalities that pervade minority ethnic groups everywhere.
This is not only significant for fostering allyship and inclusion, but also amplifies the ongoing campaigns for equal rights, opportunities, and representation of Black and other underrepresented ethnic minority groups throughout the year.
If you’re wondering how you can implement some of these ideas into your own systems – or indeed develop your D&I processes even further using behavioural science – we’d love to hear from you.
Get in touch with us at contact@bvanudgeconsulting.com