Building Effective Demand Side Management Programs for Water and Energy Savings
A whitepaper by BVA Nudge Consulting
We publish case studies, helpful guides and thought leadership to help drive the application of Behavioral Science for a variety of challenges across sectors.
BVA Nudge Consulting
Our new book draws on the knowledge and expertise of experts at BVA Nudge Consulting, who have been working with leaders of both public and private sector organizations on applying and infusing Behavioral Science.
Hear their voices and learn from their experiences through a combination of interviews, case studies and articles. You’ll find commentary on a wide range of applications and opportunities, from Customer Experience to Diversity & Inclusion, and case studies from the Financial Services, Consumer Goods, Healthcare and Transport sectors, among many others.
Most importantly, you’ll find a consistent focus on the practitioner and some very practical advice to help aspiring “Behavioral Science champions” increase their impact within organizations.
A special thanks to Tiphaine Breton of the BVA Family Creative Studio for her amazing work on the book design and illustrations!
by Eric Singler
“Nudge Marketing: Understanding Consumer Behavior” by Eric Singler explores the concept of nudge marketing, which involves subtly influencing consumer choices and behaviors. Singler delves into the psychology behind decision-making and how marketers can leverage these insights to encourage desired actions.
The book emphasizes the importance of understanding consumers’ subconscious triggers and biases. Singler discusses various techniques, such as framing, default settings, and social norms, that can be used to nudge consumers towards specific choices. He provides real-world examples and case studies to illustrate the effectiveness of nudge marketing strategies.
The book also touches on ethical considerations and the potential for misuse. Overall, “Nudge Marketing” offers valuable insights for marketers aiming to employ psychological principles to guide consumer behavior and enhance their marketing strategies.
by Eric Singler
“Nudge Management – How to create well-being, engagement, and performance with the Behavioral Science revolution” by Eric Singler, published by Pearson in 2017, explores how behavioral sciences can be applied to the field of management.
The book highlights the use of “nudge” techniques to positively influence individuals’ behaviors within organizations. Using concrete examples, Singler demonstrates how small changes in the way choices are presented can promote employees’ well-being, engagement, and performance.
The book also addresses the ethical aspects of using these methods and offers strategies for their effective implementation. In essence, “Nudge Management” provides insights into how Behavioral Science can enhance management and organizational outcomes.
by Eric Singler
“Green Nudge – Succeeding in Changing Behaviors to Save the Planet” by Eric Singler, published by Pearson in 2015, explores the concept of “nudge” in the environmental context.
The book offers methods to encourage individuals to adopt environmentally sustainable behaviors. Drawing on behavioral psychology, Singler highlights how small changes in the way choices are presented can have a significant impact on environmentally-friendly decisions.
The book provides practical examples of “green nudges” and explains how they can be applied to encourage environmentally-conscious choices. It also underscores the challenges and ethical considerations related to using these techniques to address environmental issues. In essence, “Green Nudge” provides insights into promoting responsible behaviors towards the planet through subtle incentives.
Etienne Bressoud, PhD – French content only
Etienne Bressoud’s book “Nudge et autre coups de pouce pour mieux apprendre” explores effective methods of learning, focusing on small interventions, or “nudges,” that can enhance our ability to acquire and apply new knowledge.
Bressoud details how nudges can be used to optimize teaching and learning, drawing on principles of Behavioral Science. He highlights practical strategies to boost learner motivation, encourage active engagement, promote information retention and application.
The book provides guidance on designing more effective learning environments, whether in formal education or individual learning contexts.
It offers simple yet powerful tips to improve our capacity for learning and applying knowledge more effectively.
by Ipsos-bva Nudge Consulting – French content only
The reference work for discovering the latest applications of behavioural science for brands and institutions!
Having the right information is not enough to adopt the right behaviour. Otherwise, how can we explain, for example, that 26% of doctors smoke?
Behavioural economics seeks to understand the factors that underlie our daily decisions. It teaches us that we are not rational homo economicus, maximising utility, but human beings guided by our emotions and habits, influenced by our physical and social environment. Behavioural sciences help to create an environment that encourages individuals to make decisions that are beneficial to themselves, the community or the planet.
This guide presents the fundamentals of behavioural economics and numerous examples of nudging in a variety of sectors, ranging from public policy to finance, marketing and sustainable development. It features articles by leading authors on these topics. You will also find a selection of must-read books and must-see videos.
A whitepaper by BVA Nudge Consulting
A whitepaper by BVA Nudge Consulting
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