B.E. GOOD! Podcast #43

Cass Sunstein

Look again: The Power of Noticing What Was Always There

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🎧 In this episode we are honored to welcome Cass Sunstein, renowned legal scholar known for his contributions to behavioral science and administrative law. From 2009 to 2012 Sunstein served as the Administrator of the Office of Information and Regulatory Affairs with the Obama Administration, where he pioneered the use of behavioral science in public policy. His interdisciplinary work has been internationally recognized, earning him the Holberg prize in 2018.

Today we’re excited to discuss his new book, co-authored with Tali Sharot called, Look Again: The Power of Noticing What Was Always There.


During this conversation, we’ll explore:

🧠 How our brains become desensitized to experiences over time 

🔎 Real-world examples of habituation and their consequences 

⚔️ Practical strategies for disrupting routines, environments, and perspectives for a more holistic understanding of the present 

💌 To learn more about Sunstein’s work you can find his academic papers at the Social Science Research Network (SSRN).

In addition, over his career Sunstein has written over 20 books including best sellers Nudge, written with Richard Thaler, and Noise, written with Daniel Kahneman and Oliver Sibony. 

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