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We speak to our very own colleague and mentor, Eric Singler. Eric is the founder of BVA Nudge Consulting, and the Managing Director of the consultancy group BVA. He’s the Founder and President of the think tank, Nudge France, and author of several books, including Nudge Marketing, Green Nudge, and Nudge Management.
In this episode we dive into:
-How research for his book on shopper decision making led to his new passion and career in behavioral science.
-His encounters with two stars of the field, Dan and Cass, and how they propelled his passion and work in the field.
-The birth of BVA Nudge Consulting and how it rapidly grew from the public policy space to the private sector, helping marketers and leaders across some of the largest organizations in the world.
-Advice for change-makers looking to embed behavioral science within their organizations, including a recommended four-stage approach.