B.E. GOOD! Podcast #28

John A. List

The Voltage Effect – Evaluating Interventions & Scaling for Real Change

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In this episode, we speak with Professor John A. List from the University of Chicago about his latest book “The Voltage Effect – How to Make Good Ideas Great and Great Ideas Scale”, pushing us to evaluate ideas and identify which can scale to have true impact. 

In this conversation we discussed: 

– That early experimentation at baseball card shows can lay the foundation for real behavioral learning

– How using an Early Childhood Education Center proved the perfect laboratory for testing ideas

– The power of uses the huge user bases of Lyft & Uber allow for testing at scale

– How a seatbelt law in the United States didn’t necessarily lead to less road fatalities 

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