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On our next episode we speak to Jonah Berger, professor at the Wharton School of the University of Pennsylvania, bestselling author of The Catalyst and Contagious, and world-renowned expert on change and how products, ideas and behaviors catch on.
Listen in to hear:
– How to change minds and incite action
Why traditional approaches to change are so ineffective
– What the key barriers are to change and how to mitigate them
– The mistake that many business leaders and governments make in trying to drive change
– What Jonah has learned from studying urban legends and the spread of disinformation
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