B.E. GOOD! Podcast #5

Michael Luca & Max Bazerman

Experimentation in the New Age

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During our fifth episode we speak to Harvard Business School’s Michael Luca and Max Bazerman, co-authors of the book The Power of Experiments: Decision Making in a Data-Driven World.

In this episode we dive into:

• How experiments were a necessary condition for the development of behavioral economics, and how without them, applied behavioral economics consultants would not exist.

• The birth of experimentation in business and the role experiments are playing in shaping customer behavior.

• Why the tech sector has been a leader in this space, and how the rest of the private sector can catch-up.

• Advice to grow better leaders, including the role of intuition in decision making and what the data tells us.

• A perspective on experimentation in the context of our rapidly changing world.

To learn more about their book, The Power of Experiments, and where you can buy it visit https://mitpress.mit.edu/books/power-experiments

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