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In this episode, we speak with Neela Saldanha, an Applied Behavioral Scientist whose work focuses on the intersection of behavior change and poverty alleviation. Neela has an extensive background in both the public and private sectors in both the United States and India and she currently consults to several organizations on the application of behavioral science to public health, livelihoods and education.
In our conversation, we learned about:
– Neela’s personal journey from marketing & consulting to behavioral science
– Three important lessons that she learned from her efforts to introduce behavioral science at PepsiCo
– The opportunity that Neela sees to merge behavioral science and analytics in organizations
– Her perspective on why behavioral science needs to get less WIERD
– A detailed example of Neela’s work at the Centre for Social and Behaviour Change at Ashoka University
– Where she sees the greatest need in applying behavioral science in the Global South
– Why Neela is very interested in exploring the role of culture, rituals and dignity
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