In this episode, Uri tells us about the key elements at work in incentive design and his real-life experience influencing behaviors. He has worked with a variety of companies to help them define the right incentives to change the behavior of their audiences, always putting good intentions at the core of the approach. 

During the conversation, we explored: 

• Why incentives are not just incentives, but signals that convey information How incentives are social
• Why behavioral science is the key ingredient to design effective incentives 
• How to avoid creating the wrong incentives 
• Real-life examples of how to change consumer, employee, and citizen behavior