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09-03-2019

Nudging digital adoption: Applying behavioral science to create new habits

Across nearly all industries, companies are investing enormously in digital tools, from new apps to online client servicing.  And this investment makes intuitive sense, because “digital conversion” (i.e. moving people from physical to digital experiences) holds tremendous potential to create “win-win” situations:

  • Customers benefit from increased convenience (24 hour availability, no travel time, etc.)
  • Organisations benefit from reduced transaction costs (via elimination of physical infrastructure)  


In fact, many financial institutions are “banking” on this digital transition, as the UK has lost almost 2/3rds of its bank branches in the last 30 years (with over 13,000 branches closed).

 

Read more.

Recent Headlines from the BVA Nudge Unit

28-02-22

From BVA Nudge Unit to BVA Nudge Consulting: a small change, to reflect a big transformation on our 10th anniversary!

In 2012, leading Market Research and Insights firm BVA leveraged the power of behavioural science (still an emerging field back […]

23-02-21

The Behavioural Economics of Time

KOEN SMETS

SENIOR ADVISOR BVA NUDGE UNIT

In the final paragraph of Misbehaving, Nobel laureate Richard Thaler foretells the disappearance of behavioural economics, when “all economics will be […]

17-01-23

B.E. GOOD! Podcast |  Vanessa Bohns | Master the Art of Influence

In this episode, we had the pleasure of speaking with Vanessa Bohns, PhD, renowned social psychologist and author of the […]

03-11-22

B.E. GOOD! Podcast |  Eric J. Johnson | Outsmarting the Human Brain by Design

In this episode, we speak with Eric J. Johnson, the Director of the Center of Decision Sciences at Columbia University’s […]

29-07-22

B.E. GOOD! Podcast |  Bill von Hippel « From our past to The present »

In this episode, we speak with Professor Bill von Hippel from the University of Quensland about his latest book “The […]