After completing an MBA in Communications followed by a Master’s degree in Behavioral Sciences, Jade joined BVA Nudge Consulting in May 2020, where she works with clients in both the private and public sectors.
Her early professional experiences led her to develop a passion for brand strategy. She questions herself on the use of behavioural economics tools for a more relevant and a more useful communication for the consumer.
Today, as a Senior Consultant with BVA Nudge Consulting, she is particularly interested in issues linked to customer experience and sustainability.
Allergic to jargon and complexity, she adapts to all audiences with the following credo:
“Why make things complicated when you can make them simple?”
