Mike has been working to understand decision making and human behavior for more than 20 years. Through this journey he has studied history and political science, developed expertise in qualitative and quantitative research, and worked with companies to understand their B2B and B2C customers.
He has worked with companies throughout the health (life science, health technology, health insurance), financial services (insurance, wealth management, banking) and CPG (food and beverage, health and wellness) sectors.
What Mike likes best is to partner with clients to understand their goals and challenges and design solutions that help meet them…and then work together to conquer the next challenge.
Ipsos completes the acquisition of The BVA Family.