Joshua joined BVA Nudge Consulting as a Junior Consultant in 2023 after previously working as a behavioural science specialist within the product development team at an educational technology firm, and prior to that working across wealth management advisory, regulatory compliance, and operations teams at a private multi-family office.
Joshua graduated from University College London with an MSc (Distinction) in Cognitive & Decision Science in 2023, where he developed a framework to capture the nuances of human bias towards erroneous digital systems. Throughout his studies, Joshua has garnered an interest in how people navigate financial and emotionally-charged decisions, and the subtle, psychological barriers which can stand in their way.
At BVA Nudge Consulting, Joshua offers his eclectic professional experiences across the financial services and EdTech ecosystems in empowering financial services clients’ regulatory and commercial strategies with consumer psychology. Joshua also acts as an internal thought leader for regulatory compliance, and how multi-industry organisations can use behavioural science ethically to identify and resolve psychological stumbling blocks within their customer / user journeys.
Ipsos completes the acquisition of The BVA Family.
