Eric Singler is the Founder, President and CEO of the BVA Nudge Consulting. He is also Global Managing Director of the BVA Group, one of the 15 largest consulting and market research firms in the world (www.bva-group.com). Eric is a “slasher”: he is an entrepreneur, a marketing & research expert, a pioneer in applied behavioural sciences, an author and a lecturer.
After starting his career as a marketer for an international company, Eric founded his first company in 1989, IN VIVO – now PRS IN VIVO (www.prs-invivo.com) part of the BVA group – in the field of marketing research. But beyond entrepreneurship, Eric is passionate about the contribution of Behavioural Sciences to public and private entities to drive performance. He discovered Daniel Kahneman’s work – and more generally of Behavioral Economics – in the mid-2000s and became a pioneer in applying the lessons of Behavioral Economics and Nudge to meet the challenges of behavioural change in public policies, Fortune 500 companies, NGOs and international organizations.
Eric is also the founding president of the NudgeFrance association and the holder of the LinkedIn Behavioral Economics for Marketers group. He is the author of 3 books specialized in the application of Nudge: “Nudge Marketing”, “Green Nudge” and “Nudge Management”. Eric regularly gives conferences in business schools, universities (Dauphine, INSEAD, HEC, Toulouse…) and is also an inspiring speaker in international conferences in Europe, the United States, and Asia (TMRE, Ilex,…) He is a graduate of Sciences Po Paris in Economics and Finance, the University of Dauphine in Marketing, and the Sorbonne in political and social communication.
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