Lukas joined the team as a Senior Consultant in 2023 from BVA sister agency PRS IN VIVO where he previously lead global B2B and FMCG studies as Director of Behavioural Qualitative research.
Lukas graduated from the London School of Economics and Political Science with an MSc (Distinction) in Psychological and Behavioural Science after spending months in an underground lab studying intersubjectivity in Human-AI interactions, with to this day remains one of the research areas that continues captivating his interest.
Having lived in the UK, China, Japan and Germany, Lukas has a profound understanding of cultural contexts, societal constructs and how they influence perceptions and behaviours in humans. As a behavioural science consultant, Lukas is particularly interested in the design of everyday things and experiences and aims to guide businesses and consumers towards more sustainable behaviours and (hopefully) a greener future.
Ipsos completes the acquisition of The BVA Family.
