We’re often reminded that festive holidays are about more than just gifts – but we don’t always appreciate just how powerful gift-giving and receiving can be.
We’ve explored just a few of the biases involved in gifting, including how they can strengthen relationships and what kind of gifts we tend to value most.
Interested in more behavioural science? You can learn more from our blogs or check out our podcast.
If you’d like to discover how you can use gifting to improve your business practices, you can get in touch directly – we’d love to hear your thoughts!
This article was written by Richard Bordenave, CEO of BVA Nudge Consulting Singapore and Divya Radhakrishnan, an Applied Behavioural Scientist who works […]