The Behavioural Science Behind Gift-Giving

We’re often reminded that festive holidays are about more than just gifts – but we don’t always appreciate just how powerful gift-giving and receiving can be.

We’ve explored just a few of the biases involved in gifting, including how they can strengthen relationships and what kind of gifts we tend to value most.


Interested in more behavioural science? You can learn more from our blogs or check out our podcast.

If you’d like to discover how you can use gifting to improve your business practices, you can get in touch directly – we’d love to hear your thoughts!

Michelle Novellie

BVA Nudge Consulting

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