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If a baseball and a bat cost $1.10 together, and the bat costs $1.00 more than the ball, how much does the ball cost?

Solution

5 cents. System 1 thinking often leads to mistakes in this type of problem.

Next question

A father and son are in a horrible car crash that kills the dad. The son is rushed to the hospital; just as he’s about to go under the knife, the surgeon says, “I can’t operate—that boy is my son!” How is that possible?

Solution

The surgeon is the boy’s mother. This puzzle illustrates the persistence of gender discrimination.

Next question

In a lake, there is a patch of lily pads. Every day, the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half of the lake?

Solution

47 days. To answer correctly, you need to ignore your system 1 and use your system 2.

Next question

Alan is smart, hard-working, impulsive, stubborn and jealous.
Ben is jealous, stubborn, impulsive, hard-working and smart.
Who should you hire?

Solution

They are the same, but a priming effect often make people prefer the first candidate.

Next question

The challenges we solve

Changing Behavior is both our expertise and our passion. We work on very different topics in relation to behavioral change but the following challenges are the ones where we have the deepest experience:

Web/app design
& digital communication

To enhance user experience for a website or an app and encourage the adoption of the desired behaviors, by reinforcing the efficiency of the existing call to action. To encourage the adoption of digital tools and accelerate their adoption compared to physical ones (online shopping, e-commerce, customer service agents, call centers, etc.)

Product
design

To integrate the principles of Behavioral Economics , at the early stages of development of a new product or service, in order to maximize the chances of success in creating new habits of use.

In Store
communication

Optimizing a communication program at the point of sale to maximize its impact compared to the desired behavior concerning a specific offer

Customer experience
& loyalty

To enhance the actual and the perceived experience along the entire customer journey, to optimize customer acquisition and retention, by achieving a desired behavior in the activation moment in physical or digital sales or promotion

Market
growth

To contribute the growth of a market or of a category of products, stimulate the adoption of new uses, reactivate lapsed consumers, or to attract new customers by the evangelization of products.

External & internal
communication

To develop and optimize both internal and external communications in order to make them more engaging, action oriented and engineered towards the desired behaviors.

Public
policy

To enhance the efficiency of public policies by facilitating behaviors in private citizens relating to public health, public finances, education, and the environment.

Sustainable
development

To incentivize individuals to adopt sustainable behaviors for themselves, their community and the planet

Employee engagement
& well being

To optimize employees' well-being and performance at work, by conceiving a physical and psychological environment based on the principles of Behavioral Science learnings, relevant to the organization's culture and expectations.

Transformational
organizational change

To partner with management in the implementation and execution of internal transformation plans to enhance the chances of success.

Leadership
decision

To empower corporations' leaders and executive managers to make more effective decision making in the face of their most critical challenges through a proprietary coaching technique inspired by our behavioral Drivers of Influence.

Space
Planning

To partner with organizations in their relocation projects in order to conceive and construct workplace environments that structurally facilitate and encourage the adoption of the desired behaviors to drive collaboration, innovation, diversity, and shared learning.

Diversity & gender
equality

To build physical and psychological environments optimizing equalitarian behaviors and diversity.To reinforce diversity in workplaces, by reducing and even eliminating bias in recruitment, promotion and employee development processes.

Safety
at work

To reduce workplace accidents by encouraging behaviors in all stakeholders that encourage compliance with security rules on a daily basis, at the right time, with the relevant nudges in their working environments.