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If a baseball and a bat cost $1.10 together, and the bat costs $1.00 more than the ball, how much does the ball cost?

Solution

5 cents. System 1 thinking often leads to mistakes in this type of problem.

Next question

A father and son are in a horrible car crash that kills the dad. The son is rushed to the hospital; just as he’s about to go under the knife, the surgeon says, “I can’t operate—that boy is my son!” How is that possible?

Solution

The surgeon is the boy’s mother. This puzzle illustrates the persistence of gender discrimination.

Next question

In a lake, there is a patch of lily pads. Every day, the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half of the lake?

Solution

47 days. To answer correctly, you need to ignore your system 1 and use your system 2.

Next question

Alan is smart, hard-working, impulsive, stubborn and jealous.
Ben is jealous, stubborn, impulsive, hard-working and smart.
Who should you hire?

Solution

They are the same, but a priming effect often make people prefer the first candidate.

Next question

Our clients

We are proud of our ongoing experience in the application of Nudge and Behavioral Economics to help clients achieve behavioral change, with more than 120 interventions and engagements across multiple industry verticals: Health, Transportation, Energy, Consumer Products, Telecom, Banking, Finance, Insurance, Real Estate for private sector, public sector and Non-Governmental Organizations.

 

“Working with BVA has been delightful, Suzanne and Jenic spent the time to truly understand our brand and our business needs. Additionally, they were able to bring our vision to life in a very effective way that we think will live on and be applicable to not just the call center, but in all that we do. I would highly recommend and consider working with BVA Nudge Consulting again in the future should the need arise!”
Boston Scientific
Boston Scientific
“Your notes have been very helpful in this period and have allowed us to feed our communication at a strategic level, regarding a lot of very concrete topics... This crisis has had the merit to accelerate our ambition to put the nudge approach and behavioral science at the heart of our daily communication. I believe that we all come out of this crisis being even more convinced of its benefits.
Premier Ministre, Service d’information du Gouvernement, République du France
Premier Ministre, Service d’information du Gouvernement, République du France
“Everything you shared was absolutely clear and a massive help, thank you so much. Really appreciate the time and effort that you’ve put into this project from start to finish. It’s been a great experience and a true pleasure working with you on this and I certainly don’t imagine this will be the last time.”
HSBC
HSBC
“I had the opportunity to experience the B.E. Wiser platform and I was very impressed with the high quality it provides, in terms of content as well as because of its innovative approach. B.E. Wiser is not just a training course, it is a real collective adventure within reach of everyone for a concrete implementation of behavioral sciences in your daily work. After this coaching, your job will never be the same again!”
Pierre Riviere, L’Oreal Paris
Pierre Riviere, L’Oreal Paris
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