If a baseball and a bat cost $1.10 together, and the bat costs $1.00 more than the ball, how much does the ball cost?
Solution
5 cents. System 1 thinking often leads to mistakes in this type of problem.
A father and son are in a horrible car crash that kills the dad. The son is rushed to the hospital; just as he’s about to go under the knife, the surgeon says, “I can’t operate—that boy is my son!” How is that possible?
Solution
The surgeon is the boy’s mother. This puzzle illustrates the persistence of gender discrimination.
In a lake, there is a patch of lily pads. Every day, the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half of the lake?
Solution
47 days. To answer correctly, you need to ignore your system 1 and use your system 2.
Alan is smart, hard-working, impulsive, stubborn and jealous.
Ben is jealous, stubborn, impulsive, hard-working and smart.
Who should you hire?
Solution
They are the same, but a priming effect often make people prefer the first candidate.
Our insights and strategy sessions yield sustainable change in the behaviors of your all your audiences: consumers , patients, clients, citizens and voters.
We partner with your leadership and employees so that organizational transformational change is achieved to support your behavioral objectives.
Changing Behavior is both our expertise and our passion. We work on very different topics in relation to behavioral change but the following challenges are the ones where we have the deepest experience:
Partnering with management in the implementation and execution of internal transformation plans, applying behavioral tools to facilitate transition and to enhance the chances of success.
Curating the culture and norms within an organization, by reinforcing what works and defining strategies and nudges to behavioralize the company’s cultures and values. We support beneficial behaviors for employees, the community and the planet.
Partnering with organizations in the design or redesign of their workspace in order to conceive and construct environments that structurally facilitate the adoption of desired behaviors, driving collaboration, innovation, productivity and trust.
Achieving diversity in the workplace by reducing bias in recruitment, promotion and employee development processes, and embedding nudges within the environment that promote inclusion and allow for genuine diversity of opinion and vision.
Empowering corporate leaders and executive managers to make more effective and unbiased decisions, leading to better outcomes overall. We use a proprietary behavioral coaching approach inspired in part by our behavioral Drivers of Influence.
Driving individual employee efficiency and productivity by promoting collaboration, sharing and other behaviors that drive innovation.
Supporting employee well-being through optimal psychological and physical environments, and reducing workplace accidents by guiding behaviors using nudges that encourage compliance with safety protocols.
Enhancing recruitment and retention practices and maximizing employee goodwill by conceiving optimal psychological and physical environments that lead to increased levels of engagement.
Promote a strong sense of community and inclusion in shared spaces within residential developments, public spaces and workplace environments, and encourage cleanliness and adequate use and maintenance of shared resources.
Nudge individuals to use travel modes that lead to better social outcomes and improve public transit user experience, manage demand and behaviorally optimize fare design and automated travel experiences.
Encourage behaviors that lead to a more rational use of resources and to sustainable behaviors such as recycling, reusing and opting for renewable resources.
Improve user experience and ensure optimal usage, care and maintenance of shared rentals, co-living/co-working spaces, as well as shared bikes, scooters, vehicles and other shared modes of transport.
Embed the design of development projects with behavioral elements and features that make living and working easy, enjoyable, healthy and safe.
Design master plans for cities and behavioral blueprints for buildings that promote sustainability, efficiency and affordability; wellbeing, health and safety; engagement and a sense of community and inclusion.
To build services, physical and psychological environments to ensure people wellness and help them to handle stress and uncertainty.
To collaborate with stakeholders to design and implement high-impact patient-focused interventions rather than disease-focused ones.
To encourage individuals to adopt healthy diet, make physical activity, quit smoking, etc., by creating greater awareness of the positive impact of a healthy living and making healthy choices easy to adopt.
To empower physicians to make more effective treatment decision making by reducing biases that can affect them.
To help individuals to take care of their health and encourage them to seek and receive appropriate preventive help.
To favor medication adherence and ongoing management of chronic disease on a day-to-day basis by using behavioral economics principles to design supportive and easy solutions.
To help political party and candidate to improve their communication and build engagement from their supporters.
To contribute to a clean and safe environment to improve well-being and reduce emotional and financial cost.
To favor common good, solidarity, charity donation, sharing behaviors and etc. by creating mechanisms to promote pro-social choices over pro-self ones.
To encourage individuals to adopt sustainable behaviors for themselves, their community and the planet.
To reinforce cooperation between citizens and public officials and strengthen trust within the community.
To maximize the impact of a communication campaign to lead to a specific behavior by making it more action-oriented with the application of behavioral insights principles.
To help government to design more cost-effective policies and services easier for citizens to use by understanding how people actually behave.
To enhance user experience for a website or an app and encourage the adoption of the desired behaviors, by reinforcing the efficiency of the existing call to action. To encourage the adoption of digital tools and accelerate their adoption compared to physical ones (online shopping, e-commerce, customer service agents, call centers, etc.).
To integrate the principles of Behavioral Economics , at the early stages of development of a new product or service, in order to maximize the chances of success in creating new habits of use.
Optimizing a communication program at the point of sale to maximize its impact compared to the desired behavior concerning a specific offer.
To enhance the actual and the perceived experience along the entire customer journey, to optimize customer acquisition and retention, by achieving a desired behavior in the activation moment in physical or digital sales or promotion.
To contribute the growth of a market or of a category of products, stimulate the adoption of new uses, reactivate lapsed consumers, or to attract new customers by the evangelization of products.
To develop and optimize both internal and external communications in order to make them more engaging, action oriented and engineered towards the desired behaviors.
To enhance user experience for a website or an app and encourage the adoption of the desired behaviors, by reinforcing the efficiency of the existing call to action. To encourage the adoption of digital tools and accelerate their adoption compared to physical ones (online shopping, e-commerce, customer service agents, call centers, etc.).
To integrate the principles of Behavioral Economics , at the early stages of development of a new product or service, in order to maximize the chances of success in creating new habits of use.
Optimizing a communication program at the point of sale to maximize its impact compared to the desired behavior concerning a specific offer.
To enhance the actual and the perceived experience along the entire customer journey, to optimize customer acquisition and retention, by achieving a desired behavior in the activation moment in physical or digital sales or promotion.
To contribute the growth of a market or of a category of products, stimulate the adoption of new uses, reactivate lapsed consumers, or to attract new customers by the evangelization of products.
To develop and optimize both internal and external communications in order to make them more engaging, action oriented and engineered towards the desired behaviors.
Promote a strong sense of community and inclusion in shared spaces within residential developments, public spaces and workplace environments, and encourage cleanliness and adequate use and maintenance of shared resources.
Nudge individuals to use travel modes that lead to better social outcomes and improve public transit user experience, manage demand and behaviorally optimize fare design and automated travel experiences.
Encourage behaviors that lead to a more rational use of resources and to sustainable behaviors such as recycling, reusing and opting for renewable resources.
Improve user experience and ensure optimal usage, care and maintenance of shared rentals, co-living/co-working spaces, as well as shared bikes, scooters, vehicles and other shared modes of transport.
Embed the design of development projects with behavioral elements and features that make living and working easy, enjoyable, healthy and safe.
Design master plans for cities and behavioral blueprints for buildings that promote sustainability, efficiency and affordability; wellbeing, health and safety; engagement and a sense of community and inclusion.
To build services, physical and psychological environments to ensure people wellness and help them to handle stress and uncertainty.
To collaborate with stakeholders to design and implement high-impact patient-focused interventions rather than disease-focused ones.
To encourage individuals to adopt healthy diet, make physical activity, quit smoking, etc., by creating greater awareness of the positive impact of a healthy living and making healthy choices easy to adopt.
To empower physicians to make more effective treatment decision making by reducing biases that can affect them.
To help individuals to take care of their health and encourage them to seek and receive appropriate preventive help.
To favor medication adherence and ongoing management of chronic disease on a day-to-day basis by using behavioral economics principles to design supportive and easy solutions.
To help political party and candidate to improve their communication and build engagement from their supporters.
To contribute to a clean and safe environment to improve well-being and reduce emotional and financial cost.
To favor common good, solidarity, charity donation, sharing behaviors and etc. by creating mechanisms to promote pro-social choices over pro-self ones.
To encourage individuals to adopt sustainable behaviors for themselves, their community and the planet.
To reinforce cooperation between citizens and public officials and strengthen trust within the community.
To maximize the impact of a communication campaign to lead to a specific behavior by making it more action-oriented with the application of behavioral insights principles.
To help government to design more cost-effective policies and services easier for citizens to use by understanding how people actually behave.
Partnering with management in the implementation and execution of internal transformation plans, applying behavioral tools to facilitate transition and to enhance the chances of success.
Curating the culture and norms within an organization, by reinforcing what works and defining strategies and nudges to behavioralize the company’s cultures and values. We support beneficial behaviors for employees, the community and the planet.
Partnering with organizations in the design or redesign of their workspace in order to conceive and construct environments that structurally facilitate the adoption of desired behaviors, driving collaboration, innovation, productivity and trust.
Achieving diversity in the workplace by reducing bias in recruitment, promotion and employee development processes, and embedding nudges within the environment that promote inclusion and allow for genuine diversity of opinion and vision.
Empowering corporate leaders and executive managers to make more effective and unbiased decisions, leading to better outcomes overall. We use a proprietary behavioral coaching approach inspired in part by our behavioral Drivers of Influence.
Driving individual employee efficiency and productivity by promoting collaboration, sharing and other behaviors that drive innovation.
Supporting employee well-being through optimal psychological and physical environments, and reducing workplace accidents by guiding behaviors using nudges that encourage compliance with safety protocols.
Enhancing recruitment and retention practices and maximizing employee goodwill by conceiving optimal psychological and physical environments that lead to increased levels of engagement.
