Ever since her studies in sociology and political communication, Beltrande has been interested in human behaviors and what influences them. Previously part of Havas-Euro RSCG and of the IFOP, she joined BVA in 2012 and started working for the Nudge Unit since its creation in 2013.
Specializing in Public Policies, Health and Sustainable development, she has managed many significant projects for public (community, ministry, public institutions) and private clients.
She regularly participates as a visiting professor in various Master’s programs to lecture about qualitative studies and behavioral economics applied to communication problems.

Graduated from ICN Business School , Richard is a seasoned marketer with more than 20 years’ experience on the client side (Danone, United Biscuits, Mondelez). Over the last 10 years, he has supported BVA growth as Innovation and Marketing Director and as a member of the Board. Over his career as a consultant, he has served global clients such as Nestlé, Novartis and BNP. Richard was also one of the co-founders of BVA Nudge Consulting in 2013. Early 2019, he relocated to Asia (Shanghai, and now Singapore) to open the APAC office of BVA Nudge Consulting as its regional CEO.

As a field practitioner, Richard has developed hybrid consulting capabilities combining customer experience, UX, design thinking and applied Behavioral Science. He is the author of the marketing book, Brands and consumers, the divorce EMS (2004, in French), and many award-winning papers (ESOMAR). Richard is also a keynote speaker at global industry events and a lecturer at leading French business schools HEC, AgroParisTech, TBS and a regular columnist in professional magazines such as Marketing, HBR.fr, Asia Research. Former VP of NudgeFrance, he remains an active sponsor of the AIM – European Brands Association initiative of “ Brands Nudging for Good ”, and member of various consultative boards and associations (AFNOR: excellence in customer experience, EGN, French Founders…)

Étienne supports public and private organization to create sustainable behavioral change using behavioral Science and Nudge. He helps encouraging sustainable behaviors and enhancing the efficiency of public policies, training programs, Customer experience and addresses Management and HR Challenges such as diversity and workplace safety. He has developed Masterclass, executive program, and a coaching and training program on Behavioral Science.

Étienne is also Co-Founder and VP of NudgeFrance, which aims at developing the use of behavioral science in French public policies.

Author of “Nudge et autres coups de pouce pour mieux apprendre”, Pearson ed. 2020 and frequent Speaker on behavioral Science Application.

Helen is fascinated by how surroundings influence behavior. She joined BVA Nudge Consulting in 2022 with an interdisciplinary background in human-centered, sustainable design. In her prior role at the leading architecture firm Gensler, she specialized in workplace strategy and interiors, using physical space to shape organizational culture.

Born and raised in Milan, Helen moved to the United States to attend Cornell University, where she studied Design & Environmental Analysis. She loves to combine behavioral science and design thinking to create interventions aimed at making people healthier, more productive, and more sustainable.

After 20 years spent with numerous corporations (Vinci, AD) developing infrastructure projects and implementations, Xavier became passionate for Behavioral Science, bringing his expertise to many companies as a consultant. In 2009, he created Recursos Limbios, the first Behavioral Consultancy agency in Latin America, revolutionary in the domains of infrastructure, sustainable development and finance.

In the latter part of 2017, he joined BVA Group to establish the BVA Nudge Consulting LatAm beachhead, locally activating projects and client relationships that draw on the greater resources of the Nudge Unit’s global network.

Fascinated by the nudge, Xavier lectures, teaches courses, conducts workshops and conferences in the major Chilean Universities. He’s a founding member and the president of the Chile Nudge Foundation.

After graduating with a Master’s degree in Public and Corporate Communication at Sciences Po Lille, Marie-Kerguelen joined BVA Nudge Consulting in January 2021. She works as a consultant for clients in the public and private sectors.

Looking for a better understanding of human behaviour, she discovered behavioural sciences and Nudge during her studies. Since then, she has applied her knowledge to communication issues.

Always in search of new insights, she is particularly interested in environmental issues and local government communication.

Suzanne’s passion lies in marrying the worlds of psychology, public health, and behavioral economics to craft impactful behavior change solutions to help people live healthier lives. She loves applying cutting-edge behavioral science to solve for the true drivers of behavior change across every stakeholder in the healthcare ecosystem. Prior to joining BVA Nudge Consulting, Suzanne co-developed an industry-leading social science offering at global marketing network, McCann Health.

At heart, she is a public health nerd and closet academic: she completed her Master of Public Health at Columbia University’s Mailman School of Public Health, and her undergraduate studies at the University of Sydney. She is fortunate to be able to share her love of teaching and learning through visiting lectures on behavioral economics and choice architecture at her alma mater.

After completing an MBA in Communications followed by a Master's degree in Behavioral Sciences, Jade joined BVA Nudge Consulting in May 2020, where she works with clients in both the private and public sectors. 

Her early professional experiences led her to develop a passion for brand strategy. She questions herself on the use of behavioural economics tools for a more relevant and a more useful communication for the consumer. 

Today, as a Senior Consultant with BVA Nudge Consulting, she is particularly interested in issues linked to customer experience and sustainability. 

Allergic to jargon and complexity, she adapts to all audiences with the following credo:  

"Why make things complicated when you can make them simple?" 

Pauline joined the BVA Nudge Consulting adventure... from its very beginning, almost 10 years ago.

A graduate of Sciences-Po Rennes, and always passionate about human behavior, Pauline began her career in qualitative studies (Added Value - BVA) before joining the BVA Nudge Consulting journey. Her goal at the time was to find new keys to understanding and analyzing human behavior, and above all, to create solutions that would reconcile people's intentions with their behaviors!

Today, as Vice President of our French office, she leads our activities for private companies, particularly focusing on Customer Experience and the banking/insurance sector. Pauline is dedicated to understanding your customer experiences and how your clients live them, making them smooth and positively memorable.

With a passion for Behavioral Sciences, she also enjoys sharing her knowledge and is always ready to host a conference or training!

Tania joined BVA Nudge Consulting in 2023, where she addresses various issues ranging from optimizing customer journeys to resolving health-related challenges.

Previously, Tania analyzed individual’s behaviors, usages and attitudes through Social Listening at Ipsos. Today, she nudges behavioral change using behavioral sciences.

Tania holds degrees from Université Paris-Dauphine (Bachelor's in Management) and emlyon business school (MSc in Digital Marketing & Data Science). Her academic background enables her to grasp business challenges and to apply her analytical skills to any project.

After earning her Bachelor’s degree in Psychology from Maastricht University in 2019, Marilena wanted to take a deeper dive into how human behaviour arises and is influenced. To understand consumer behaviour from a professional perspective, she worked in Germany for a PR agency and in the US for a market research company.

In 2020, her passion for evidence-based practice led her to complete an MSc in Behaviour Change at UCL. She is very interested in behaviours related to sustainability and health, nevertheless, her main objective is to translate the academic knowledge on behavioural science into real-world implementation. That is why the work of BVA Nudge Consulting resonated with her and she joined the UK team first as an intern and then as a full-time member from March 2022.

Eric Singler is the Founder, President and CEO of the BVA Nudge Consulting. He is also Global Managing Director of the BVA Group, one of the 15 largest consulting and market research firms in the world (www.bva-group.com). Eric is a “slasher”: he is an entrepreneur, a marketing & research expert, a pioneer in applied behavioural sciences, an author and a lecturer.

After starting his career as a marketer for an international company, Eric founded his first company in 1989, IN VIVO – now PRS IN VIVO (www.prs-invivo.com) part of the BVA group – in the field of marketing research. But beyond entrepreneurship, Eric is passionate about the contribution of Behavioural Sciences to public and private entities to drive performance. He discovered Daniel Kahneman’s work – and more generally of Behavioral Economics – in the mid-2000s and became a pioneer in applying the lessons of Behavioral Economics and Nudge to meet the challenges of behavioural change in public policies, Fortune 500 companies, NGOs and international organizations.

Eric is also the founding president of the NudgeFrance association and the holder of the LinkedIn Behavioral Economics for Marketers group. He is the author of 3 books specialized in the application of Nudge: “Nudge Marketing”, “Green Nudge” and “Nudge Management”. Eric regularly gives conferences in business schools, universities (Dauphine, INSEAD, HEC, Toulouse…) and is also an inspiring speaker in international conferences in Europe, the United States, and Asia (TMRE, Ilex,…) He is a graduate of Sciences Po Paris in Economics and Finance, the University of Dauphine in Marketing, and the Sorbonne in political and social communication.

Emma joined BVA Nudge Consulting as a Junior Consultant after completing a degree in Decision Science at Rutgers University.

While there, she was a member of TEDxRutgers where she developed an appreciation for storytelling.

When she’s not reading about behavioral science, her favorite genres of literature are memoirs and short essays.

After completing degrees in Journalism and Theatre, Ted ventured to China to work on the China Daily, China’s official English-language daily  newspaper and later at a luxury lifestyle and design publication in both Beijing and Shanghai. What was meant to be 1 year in China turned into 13 years in Asia, when Ted next ventured to Singapore and entered the market research industry with Flamingo.

Soon after he broke off on his own with a small research and consulting practice that later joined forces with Asian Strategies, focusing on B2B, luxury and travel destination research and consulting. Ted then took a break from consumer insight and co-founded Korla, an interior textile company that satisfied his creative leanings and gave him a taste of start-up life. In 2013 Ted joined PRS IN VIVO and led the qualitative practice for Asia Pacific. He then joined the London team in 2017 driving business with clients looking to learn more about shopper behaviour and nudging. At last count, he has lead research initiatives in over 25 countries.

Ted helped to launch the UK Nudge Unit in 2019 and serves as Vice President from our London office.

Dominique studied Business and Economics at Pontificia Universidad Católica de Chile, where she also completed a minor in Psychology. Always wondering how to apply these two interests in her working life, her discovery of behavioral economics caught her attention from the very beginning.

In 2020 she joined BVA Nudge Unit as project manager. She has worked on several projects applying nudge in areas such as communication, marketing and sustainability. She also participates in Fundación Chile Nudge, helping to spread the knowledge of behavioral science in Latin America.

What she likes most is to apply behavioral science to create solutions that help people to adopt environmentally sustainable behaviors.