B.E. GOOD! Podcast #21

Cass Sunstein

Noise: A Flaw in Human Judgment

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In this episode, we have our 2nd conversation with Cass Sunstein, the American legal scholar and Professor at Harvard Law School, the co-author of Nudge and a pioneer in the application of Behavioral Science to public policy.

This conversation centers on Cass’ latest book, Noise: A Flaw in Human Judgment, which he co-authored with Nobel Prize winning Professor Daniel Kahneman and Professor Olivier Sibony.

In our conversation, we learned about:  

– The secret to Cass’ success as an extremely prolific author

-The distinction between “Noise” and “Bias”

-Why Noise is such a serious (and often invisible) problem

-How organizations can measure the level of noise impacting their decisions

-How to practice “decision hygiene”

-The importance of delaying intuition – and the role (and limitations) of algorithms in informing decisions

-Three areas in which business leaders should start acting to reduce Noise

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