Enhance governmental communication regarding Covid safety guidelines
The challenge
Encourage French people to adopt a safe behaviours in the context of an unprecedented health crisis
Our response
A consulting approach to help on :
strategic issues (encourage French citizens to adopt the relevant behaviors, encourage them not to stop being compliant with the lockdown after weeks of complying (behavioral fatigue), fight against Covid-19 fake news?
Executional requests (behavioural science tips and interventions for communications, videos, app, etc.)