Enhance governmental communication regarding Covid safety guidelines

The challenge

Encourage French people to adopt a safe behaviours in the context of an unprecedented health crisis

Our response

A consulting approach to help on :

  • strategic issues (encourage French citizens to adopt the relevant behaviors, encourage them not to stop being compliant with the lockdown after weeks of complying (behavioral fatigue), fight against Covid-19 fake news?

  • Executional requests (behavioural science tips and interventions for communications, videos, app, etc.)

The results


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