Enhance governmental communication regarding Covid safety guidelines

The challenge

Encourage French people to adopt a safe behaviours in the context of an unprecedented health crisis

Our response

A consulting approach to help on :

  • strategic issues (encourage French citizens to adopt the relevant behaviors, encourage them not to stop being compliant with the lockdown after weeks of complying (behavioral fatigue), fight against Covid-19 fake news?

  • Executional requests (behavioural science tips and interventions for communications, videos, app, etc.)

The results


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Improve train cleanliness

Find operational solutions to encourage passengers to dispose of their trash in the coach's only rubbish bin. [...]

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Design a user-centric building that helps residents adopt sustainable habits such as water conservation and energy saving. [...]

Encourage users to download the TousAntiCovid application

Increase the number of citizens who download the TousAntiCovid application in order to combat the Covid19 epidemic in France. [...]

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