Support the creation of an environmental label to encourage its adoption by brands and consumers
Our response
A two-step approach:
BVA conducted a state of the art to identify “lessons" from behavioral sciences and cognitive psychology in order to design a "system 1" environmental label (impactful and intuitive understanding) that promotes consumer literacy
Several workshops to concretely design the label
The results
BVA has designed a set of concrete recommendations on the form, name, colors, iconography and placement of the label on products
